Banning Violent Video Games On Children - 1545 Words

Banning Violent Video Games A child is killing police officers. A teenager is hiring prostitutes to potentially kill them. He is using weapons such as guns, chainsaws, and knives to kill and commit horrible crimes. Thousands of children and teens participate in these actions daily. How? Violent Video games such as Doom, Call of Duty, and Grand Theft Auto are just a few of the games that are full of these awful actions. The Harvard Mental Health Letter states, â€Å"The Pew Research Center reported in 2008 that 97% of youths ages 12 to 17 played some type of video game, and that two-thirds of them played action and adventure games that tend to contain violent content† (Violent...Young People 1). Another investigation showed that over half of the games the ESRB rates contain violence, and over 90% of those games are evaluated acceptable for people over the age of 10 (Violent...Young People 1). These violent video games contribute to aggressive behavior, bullying, and rec ently spotlighted school shootings. Many believe these games should be banned for children and teens. Critics say that these games give adolescents a way to vent out their anger and frustrations in a safe environment and that there is research to prove violent video games have no effect on normal children. Because they are harmful, video games that promote violence should be banned in regards to children and youth. The first and most important reason video games should be banned for children is theShow MoreRelatedRegulating Violent Video Games998 Words   |  4 PagesRegulating Violent Video Games Introduction: I. A. Whose place is it to deal with the problem? 1. Parent should censor their children. 2. Why parents should censor children. 3. The possible result if our children are not censored. II. A. Should the Government regulate violent video games? 1. What would happen if the government regulates video games? 2. Why I am against the government’s involvement in regulating video games. 3. Regulating ourselves. Conclusion/Closing:Read MoreVideo Games Make Children Violent Essay748 Words   |  3 PagesIntroduction Video games have become a staple in the entertainment industry. Families coming from various backgrounds across the world own a video game system. Shooting games such as call of duty have become particularly popular amongst young teenagers. These types of games have led to a very popular debate. The question being do violent video games make children violent? Prosecutor Steven F. Gruel believes that they do cause children to become violent while defense attorney Patricia A. MillettRead MoreVideo Games, Violence and Parenting Essay626 Words   |  3 Pagesresponsibility to teach their children right from wrong. If a parent teaches them what is and what isn’t okay, then the majority of those kids are not going to grow up and think that it’s cool and awesome to run around imitating things they see on the T.v. or in video games. Parents who refuse to take this responsibility should also refuse to buy the games in the first place – Most if not all violent games get at least a ‘’Ages 15+’’ rating on them. Two: children growing up in a violent environment, beingRead MoreAlice And The Video Games1330 Words   |  6 PagesAlice and the Video Games Alice, an ignorant little girl from Alice and the Wonderland tumbled down the rabbit hole into a world of meaninglessness (IMDb); today, proponents of banning violent video games are following Alice, stumbling over themselves into a pitfall of a lack of substantial evidence and reasoning. An exemplary example of such a proponent is Eric Roberts, the uncredentialed author of the article â€Å"Violent Video Games Produce Violent Behavior in Our Nation’s Youth and ShouldRead MoreViolent Video Games Should Not Be Banned1170 Words   |  5 Pages2014 Violent Video Games Should Not be Banned Violent acts committed by children seem to occur on a monthly basis. What is to blame for this trend? Many people try to find, what they would believe to be, a likely source for the violence once. Some people turn to violent video games as the reason why violent acts occur amongst children. Some would even argue, that violent video games in general should be banned. Violent video games should not be banned because they do not cause violent behaviorsRead MoreThe Negative Effects of Violent Video Games Essays1274 Words   |  6 Pagescome with positive and negative effects. The video games of twenty-five years ago have evolved into something different and in some cases something dark. Research has shown in many cases that video games have negative effects such as: increased aggressive behavior, desensitization, and poor physical heath on adolescents. Many researches also think part of the problem arises because adolescents do not receive enough parental supervision with these games. After discussing these negative effects itRead MoreVideo Games : Can It Cause Violence?1379 Words   |  6 PagesVictor Chau Professor Myers ENGL-1301 Video Games: Can it cause violence? Any action against violent video games should be met with more research and that any banning of violent video games should come under more significant scrutiny. For sometime, many people consider violent video games to be the cause of violent behavior in the younger generations. However there are also people who would refute such claims that violent video games are the causes of tragedies, and would point to another reasonRead MoreShould We Ban Violent Video Games?2095 Words   |  9 PagesShould we ban violent video games? That is the question. However, let’s say we should ban violent video games. Now comes the next question; can we ban violent video games? The answer to that question is no, not at all. Why? Because they possess defense under the first amendment of â€Å"Fre edom of religion and speech (10).† The bill of rights states, â€Å"Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech,Read MoreShould Violent Video Games Be Ban? Essay617 Words   |  3 PagesViolent video game had been a problem in the Unite States. Many people believe that violent video games should be banned, claiming they have negative effects on people.Violent video game is not like the real-world. Video games have become not only a form of entertainment, but also another way for people to escape reality and to enter their own virtual fantasy. James Gee explains that, if you blame violent video games for horrific events that have occurred is much like putting the blame on food forRead MoreViolent Video Games and Their Effects on Adolescents794 Words   |  3 Pages2012, U.S. video game software sales reached $6.7 billion (174.8 million units) and computer game sales were $ 380 million (13.2 million units)† (Improving Economy). To many, the violent video game industry has turned all adolescents into mass murderers. However, they’re absolutely wrong. Very seldom do adolescents who play violent video games commit acts of violence, and the ones who do usually have a mental disorder. Instead of blaming the tragedies that occur on violent video games, the news media

The Eugenics Movement During The 20th Century - 1339 Words

Elements of the American Eugenics movement acted as models for the Nazis, whose radical interpretation of the movement lead to the Holocaust (Dolan DNA Learning Center). Eugenics is simply the controlled reproduction of individuals with â€Å"good† genes and discouraging those who have â€Å"bad† genes against reproduction (Dolan DNA Learning Center). Many Eugenicists lobbied for social legislation to keep racial and ethnic groups segregated. They also sought to restrict immigration and sterilized those who were â€Å"genetically inept† (Dolan DNA Learning Center). Eugenic ideology was deeply embedded in American popular culture during the 1920s and 1930s (Selden). The proponents of Eugenics were the best and brightest of civic reforms and professional leaders (Platt). The Eugenics movement in America was a national shame; from its origins, overall purpose, supporters, and its policy influences. In order to understand why the Eugenics movement gained a strong fol lowing during the 20th century, one must understand the movement’s origins and general purpose. Eugenics can be traced through social and scientific origins. Eugenics was established after a turbulent era in American history (Allen). American industry was growing rapidly; there were more Americans leaving rural areas for life in the big city (Allen). Social Darwinism was a movement that was attempting to explain social and economic inequalities (Allen). Eugenics offered a solution to the rapidly growing problem of the poorShow MoreRelatedGattaca Essay1235 Words   |  5 Pagesis ingrained with eugenics, evident by the clear institutionalized discrimination. Eugenics is a set of beliefs and practices that aim at improving the genetic quality of the human population. Eugenics is not a â€Å"new† concept, people have been discriminating based on looks ever since prehistoric times. The movie inspired me to do some research on popular eugenics movements in the post-indust rial age (1850-present). My primary goal of was to identify the motives behind early eugenics practices, how eachRead MoreHuman Rights Are The Rights One Is Entitled To Based On1232 Words   |  5 Pageslaw. The most significant of these laws and documents emerged after the 20th century, due to the atrocities that occurred during that time - war, genocide, expulsion, and mass sterilization – and in particular, focused on the rights of women and racial minorities. While the rights of sexual minorities were also impacted, this essay will only examine the rights of women and racial minorities in the context of the main 20th century horrors because they were the two groups most affected by these horrorsRead MoreEugenics Is A Theory Of Eugenics1579 Words   |  7 PagesDuring the late 19th and early 20th century a popular new theory started to spread. Based in the ideas of Charles Darwin, the theory of eugenics came about. During its time, it was embraced almost unanimously thro ughout the world. This theory had very few objectors to the practice of eugenics. But what is eugenics anyways? Why was it poplar exactly? And what were its impacts on the world we live in today? Eugenics is a theory that had many different reasons for being popular, and many differing impactRead MoreEugenics And The Eugenics Movement1559 Words   |  7 Pagespaved with good intentions; this clichà © quintessentially describes the eugenics movement. Eugenics is the controlled reproduction of individuals; the main focus of eugenics is to isolate â€Å"good† genes from â€Å"bad† genes (Dolan DNA Learning Center). The main goal of Eugenics is to create a higher quality human race (Dolan DNA Learning Center). This movement became the center of which the twentieth century orbited around. The movement swayed numerous significant policies, which were implemented within theRead MoreEugenics And The Eugenics Movement1530 Words   |  7 Pagesthat was paved with good intenti ons†; this clichà © quintessentially describes the eugenics movement. Eugenics is the controlled reproduction of individuals; the main focus is to isolate â€Å"good† genes from â€Å"bad† genes (Dolan DNA Learning Center). The primary goal of Eugenics is to create a higher quality human race and became the center of which the twentieth century orbited around (Dolan DNA Learning Center). The movement swayed numerous significant policies, which were implemented within the UnitedRead MoreDarwin and History1162 Words   |  5 PagesGerman in 1868 and translated into English in 1876. Haeckel would confront what Darwin had eluded in the Origin with distinct social and political predispositions and influences. To fully understand the development of German Darwinism, the 19th century German ethos must be closely examined. Crucially, â€Å"Darwinismus† (Weindling, 1989, p. 311) matured simultaneously with the unification of Germany in 1871. The transformation of Germany into a politically ‘unified’ nation would have a deep influenceRead MoreWorld War II : The Idea Of Creating A Master Race1588 Words   |  7 PagesDuring World War II the idea of creating a â€Å"master race† was a large goal that was in the minds of the Nazi’s, but this fact is quite common knowledge to many. Whether people know the idea through knowledge of Hitler’s reign committing genocide during the Holocaust, or by knowing his want for blonde hair and blue-eyed citizens. While many know these facts and beliefs, there are still the individuals whom do not know the name behind this social movement, or part of the history and current practicesRead MoreEugenics : The And The Pursuit Of Happiness1365 Words   |  6 Pagesthis period of time is considered â€Å"Eugenics†. Eugenics can be seen as a reasonable, and fair thing to do. However eugenics is now seen as an unreasonable, vicious and corrupt thing to do. Eugenics is still a problem that America daily; now it is just classified in a different way. The word Eugenics comes from the Greek roots for good and origin, or â€Å"good birth† therefore it involves applying genetics for the purpose of improving the human race. The term eugenics was first used by Francis Galton,Read MoreThe Eugenics Movement Essay1541 Words   |  7 Pagesstarted a movement known as â€Å"The Eugenics Movement.† The idea of eugenics was eventually picked up by Germany, China, Peru, India and Bangladesh. The movement is still in effect till this day; however, it is not as prevalent as it once was. The beginning of the Eugenics Movement all started at Cold Spring Harbor, New York. The United States coined the term Eugenics from Great Britain in the early 1900s. In the year 1910, a man by the name of Charles B. Davenport founded the Eugenics Records OfficeRead MoreThe Human Perception And Distinction Between Gender And Culture1963 Words   |  8 Pagesthought have often contributed to overhauls of the human perception and distinction between gender and culture. Consequently, scientific revolutions have also triggered sociopolitical movements, which have had negative and positive connotations on culture and society. This overhaul in scientific thought began in the 19th century with naturalist Charles Darwin and his theory of Darwinism. Darwinism states that animal species continually evolve through the complex processes of natural selection and those

Integrated Community Sustainability Planning †MyAssignmenthelp.com

Question: Discuss about the Integrated Community Sustainability Planning. Answer: Introduction Ochre Restaurant is a high-end catering company that is located is the City of Cairns, Australia (Ochre, 2017). The company is highly awarded given its quality and unique products and services, and currently operates in most parts North Queensland (Cairns, Port Douglas and Palm Cove). Apart from its exceptional cuisines, the restaurant also offers modern conference facilities, host any corporate event, amazing wedding receptions among other special events. The company is in need of a comprehensive design and implementation of an Integrated Marketing Communication strategy to address its present related challenges. For instance, the company is facing direct and increased competition from other well-established restaurants in Cairns. These competitors have employed comprehensive marketing campaigns that are increasingly attracting the attention of other consumers in market (Ochre, 2017). Such competitive rivalries if not adequately mitigated is likely to influence Ochres targeted consumer loyalty. This is because consumers in Cairns are being exposed to varied information and messages on the related services in the market. Ochre must therefore embark on an effective brand awareness campaign and a detailed IMC strategy. This will enable Ochre to reach to its targeted consumer bases, influence and retain their loyalty (Ochre, 2017). Consequently, this report has included an Integrated Marketing Communication (IMC) Plan that will help Ochre to increase its brand awareness by 20% in the Australian market. The IMC Plan will include various communication objectives, the companys segments and target markets, positioning and communication strategies, and the projected budget among other important metrics. Ochre is currently facing direct competitions from other restaurants in Cairns. Some of these restaurants include the Vivaldis Restaurant, Tamarind, Temple of Tastes and Restaurant M Yogo. These restaurants offers relatively similar products and services, and are currently engaged in numerous marketing campaigns to attract and retain Ochres co consumers. Therefore, Ochre Restaurant aim at mitigating these competitive threats by devising relevant communication strategies that will converse its unique and diverse service and product offerings to the targeted consumers. This will include increased marketing campaigns aimed at sensitizing the target markets of Ochres unique banqueting experiences and strengthening its brand influence. Such initiatives are likely to increase consumption decisions and attract more customers to the company. Analysis of the target market Ochre Restaurant generally appeals to an expanded target market that include households (family dining) in the City of Cairns. Most of these families are looking for exciting dining experiences and Ochre Restaurant promises the ultimate feeling of enjoyment. Ochre also targets individuals with special dietary requirements with specially crafted native ingredients. Ochre further targets the youthful generations with its delightful and modern exciting cuisines. Indeed, the companys exquisite dishes are savouring further explaining why this target group is relevant. The company also targets corporate events given that it has some of the best catering services in North Queensland. The restaurant has a competent team of planners, and therefore, corporate entities can be sure of unique and truly memorable experiences. Lastly, Ochre targets wedding events with its quality wedding planning and catering services. According to Kotler (2011), consumer brand awareness refers to the characteristic ability of an individual consumer to recall and establish a particular brand. Research by Belch Belch (2004) further connects brand awareness to the companys brand symbol, name and logo among other important facets. Consequently, to shape a strong brand awareness campaign, Ochre must ensure that its consumers can articulately comprehend its diverse brands. Specifically, there must be a clear description of the products and services that are being offered by Ochre to differentiate them from those offered by other market players. Ochre has a well-established business connection and adequate market experience in Cairns. However, there is an inherent need for the company to increase its consumers through brand awareness of its varied products and services. Therefore, to pass relevant information to the targeted audience, Ochre must embark on a well-organized marketing campaign that will be based on simple and general communications about the restaurant. Undoubtedly, increased brand awareness will help Ochre to establish a strong brand equity and name in a market that is increasingly becoming competitive. When the companys products are repeated frequently, the target consumers will be able to easily recall in their memories. Therefore, according to Roberts et al. (2011), effective brand awareness campaign should utilize the concept of buyers psychological processes of recognitions. Specifically, brand awareness will help Ochre to elicit certain emotional attachment towards its products. This will be attained through a comprehensive feedback program that will be used to gauge the consumers level of partiality and awareness for Ochres products and services (Luthra, 2015). The feedback program will also help Ochre to address various issues or feelings that may arise from the customers varied responses. Such programs will further help Ochre to continue with its communication as an appealing entity that resonate well with its consumers (Morecroft, 2015). Moreover, Ochre plans to market itself as a company that cares for the ultimate satisfaction of its customers (Broderick Pickton, 2001). This is a very important strategy that will differentiate it from its close market competitors in Cairns and beyond. As such, in its awareness campaigns, the restaurant will continue to communicate its distinctive dining experiences and identify some of its exclusive selling points based on the perception of the target consumers actions, insolences and personal inclinations. Ochres consumer awareness will be attained through the use of the companys website and other social media sites such Twitter. These platforms will help the restaurant to establish consumer preferences and aggregate diverse suggestions on brand improvement and supply. Correspondingly, through these social media sites, Ochre can effectively communicate its commitment towards superior and quality provision of products and services. Brand awareness will significantly influence the probability that Ochre dining experiences will be considered by locals in Cairns and from other parts of Australia. Majorly, the company relies on its exquisite services to increase its brand awareness. Therefore, psychologically, Ochre Restaurants superb services and products generates strong awareness among consumers who have an increased inclination to dine at the restaurant. Ochre Restaurant marketing communication objectives Ochre derives most of its marketing objectives from Hierarchy of Effects Model stipulated in the figure below. According to this model, consumers purchase decisions are mostly determined by various cognitive, emotional and interactive phases. Such phases include the inherent need to increase brand awareness, information about product and services offered, taste, inclinations, belief and ensuing consumption. Based on this model, Ochres primary marketing communication objective is to increase its brand awareness and power in Cairns and other parts of Australia (Madhavaram et al., 2005). In general, some of Ochres long-term marketing communication objectives include: To create a general brand awareness of Ochre Restaurant among the targeted consumer base To gauge the targeted consumers level of preferences and probability of purchase To establish a strong relationship with the targeted consumers by offering them splendid products and services To escalate the overall companys sales and maximize its profit margins These marketing communication objectives will help Ochre to stay focussed on attaining its overall organizational objectives. Similarly, these objectives provides Ochre with a comprehensive yardstick for gauging the companys perceived successes and failures during the implementation of this integrated marketing communication plan. Ochre Restaurant Brand Positioning Ochre Restaurant aim at attaining brand loyalty among its target consumers. The company will achieve this by convincingly communicating the perceived benefits of its products and services. Ochre will also establish a brand personality that will capitalize on the consumers behavioural profiles and resonance with the companys products. According to Kliatchko (2005) brand personality refers to diverse sets of consumers thoughtful and associative features that relates to a specific brand name. These features can significantly shape individual perceptions about Ochres products and services as they are based on the alleged functional benefits and market performances of the brand name. Similarly, Morgan et al. (2014) describes brand personality as benchmark upon which a company like Ochre can shape their consumers views and establish a theoretical concept about the products and services. Ochres message strategy aimed at strengthening its brand positioning will be that of the companys inherent ability to satisfy the varied needs of all its identified consumer segments. According to Nazari (2016), an effective brand positioning should be able to convince the targeted consumers that the company satisfy all of their normal, physical, social and ego needs. Ochre will differentiate itself from its close market competitors through brand positioning and awareness campaigns that will help in communicating the companys unique and amazing customer dining experiences. Such messages aim at portraying the company as customer-centred with services and products that are exclusive are exclusively geared towards attaining customers fulfilment (Chaudhuri and Holbrook, 2011). Ochre will base its brand positioning on the concept of brand personality given that the company stresses majorly on sincerity, excitement, competence, sophistication and ruggedness. Ochre will strive to make sure that its consumers can effectively relate to the exciting and wholesome dining experiences to further increase its brand awareness and popularity (Chaudhuri and Holbrook, 2011). Also, Ochre plan to make its targeted consumers to perceive its brand name as sincere by making them feel satisfied with the companys services and products. This is aimed at increasing the probability of first time and repeat purchases given that the consumers shall have positive personal perceptions and attitudes towards Ochre brand. Therefore, Ochre must strive to enhance its relationship with the consumers and ensure an emotional satisfaction that will ultimately influence purchase intentions. Such emotional bonding with Ochres brands (illustrated in the figure below) is very instrumental in ensuring the companys market successes. Presently, based on the brand personality framework and on other important analyses, Ochre Restaurant would score highly on areas such as sincerity, competence, excitement and ruggedness (Marin, Ruiz Rubio, 2009). Notably, Ochre will still use celebrities in Cairns to further help in strengthening its brand personality and credibility. Such marketing initiatives will help Ochre to achieve emotional and symbolic resonance within its projected consumer bases. Some of these notable celebrities that Ochre will use will include Australian models and business personalities, athletes and media personalities among other important personalities. Ochre Restaurant Creative Strategy One of the creative strategies that Ochre will develop is an informational or rational appeal that will be incorporated in its campaign messages. Such appeals will aim at resonating with the consumers values and attitudes and will also shape their ultimate purchase decisions. Rational appeal majorly aim at eliciting the consumers views, feelings and behavioural reactions towards the companys dining experiences. According to Marin, Ruiz Rubio (2009), this kind of creative strategy escalates product involvement and timbre with the consumers value systems. Another important creative strategy that Ochre will use is the transformational appeal that will specifically aim at resonating with the consumers emotions. As such, Ochre will ensure that its campaign messages incorporates various emotional dimensions about its dining experiences. For example, Ochre will advertise its wedding planning services as glamorous and amazingly cute as this will attract couples who would wish to make such events to be as successful and memorable as possible. According to Lando (2014), his kind of creative appeal mainly aim at satisfying ab individual consumers sense of identity and form a formidable psychological connection with the companys brands. Ochre Restaurant will instigate an all-inclusive and a harmonised Integrated Marketing Communication campaign to increase its competitive advantage in the Australian food and hospitality industry. Ochre will implement the IMC plan through various communication channels that will combine traditional and relatively modern passages (Syed Alwi et al., 2016). The identified communication channels will help Ochre to effectively communicate its brand positioning among other important brand awareness messages to its target consumer bases. From the competitor and target market analysis, various strategies and communication channels have been identified and will be implemented as part of Ochres IMC plan. The identified marketing channels will be used to influence the purchase or consumption decisions of the targeted consumers. These channels will help Ochre to create a loyal customer base through the convincing messages that will be delivered through such mediums. Therefore, the following are some of the communication channels that Ochre will be using to push the companys diverse product and service messages to the target consumer bases. These communication channels will also augment Ochres brand awareness campaigns and influence subsequent consumptions. Essentially, the use of the subsequently stipulated communication channels will enable Ochre to communicate its increase commitment and ability to provide superior value to its consumers. Some of the channels will also include options for contacting the company back in case of any inquiry and providing possible feedbacks (Celuch, 2017). Promotional events and experiences Ochre will organize various promotional events in in the city of Cairns, Port Douglas and Palm Cove. This will include sampling some of Ochres exquisite dishes in various parts of North Queensland and allowing the public to taste and make important suggestions. Ochre will also occasionally hold selected wedding events at subsidized costs to attract and retain consumers attention and trust. Besides, the company will occasionally introduce coupons to lucky customers who will be treated to beautiful dining experiences. Ochre will also occasionally plan, organize and sponsor an eating extravaganza at Palm Gove. Various promotional flyers will also be issued in the streets of Cairns especially during rush-hours to ensure that the messages about the restaurants wonderful services spread as far as possible. Ochre will also use various celebrities in Cairns such as Christine Anu (actress) to increase its publicity. Notably, the company will direct a considerable amount of investment towards these promotional events to rapidly increase the companys brand awareness in Cairns and other parts of North Queensland and Australia. In addition, Ochre will introduce a customer loyalty program that will include issuing cards to customers who have been loyal to the company. The loyalty program will enable these customers to earn loyalty points that can be redeemed for special dining experience every time they visit Ochre Restaurant. This aim at influencing the targeted consumers to become loyal to Ochre so as to enjoy similar benefits. Ochre will use various print ads such as the weekly City of Cairns pulse magazines to advertise its brands to the targeted consumers. The restaurant will also issue various promotional flyers and fridge stickers across North Queensland (Syed Alwi et al., 2016). Such flyers will specifically display Ochres special offers and briefly explain the companys unique selling prepositions. Ochre will also advertise its amazing dining experiences through popular health and lifestyle and family magazines in Australia. Ochre will also use billboards located in strategic places such as next to train and bus stops in the city of Cairns. The company will also market its products and services through local radio and TV stations to reach to an expanded market base Using direct email and social media sites Ochre will effectively utilize its online presence to amplify its brand awareness campaigns. This will specifically be achieved through social media sites such as Facebook and Twitter among others. Directly emailing the companys products and service offerings to the targeted consumers will also help Ochre to further augment its marketing campaigns. Such emails will also include special links to the companys various social media pages. The use of Facebook and Twitter will help similarly Ochre to access youthful consumers who are very familiar with such platforms Ochre will develop a distinctive smartphone application that will be used to automatically send short text messages on the companys various promotions to the companys present and targeted customers. This application will amplify Ochres efforts of providing value to its consumers and ensuring timely communication of all its upcoming special events (Syed Alwi et al., 2016). The application will help Ochre to increase knowledge and awareness about its brands within the target customer bases. Ochre will use its official website to disseminate important product and service information that will be crucial in facilitating its brand awareness campaigns. This will include vital information on the companys rich history of quality performances among other essential communications. Ochres website will also include contact information and links to the companys various social media sites. According to Lando (2014), companies websites are very crucial in communicating vital information about the company to the present and prospective consumers. Ochre Restaurant will encourage its existing customers to refer friends and close family members by offering them discounted dining rewards. The company will also rely on its present customers to be its brand ambassadors by encouraging them to spread the information about Ochres products and services. Ochre will also encourage its present customers to occasionally check the companys social website for any new information and refer friends and associates to such platforms. Management of IMC Plan Budget at Ochre Restaurant Undeniably, Ochres CEO and owner (Craig Squire) has invested huge amount of money on advertisements. Therefore, there is an inherent need of effective budgeting plan that take into consideration marketing objectives and transparency in expenditures. Ochres finance and marketing managers (Carley) will often be required to clearly clarify to the CEO how every cash allocated for advertisement is spent and possible deficits that may occur. Ochres finance management department will be made up of a team of chartered accountants who are well-versed with various relevant programs such as MS Excel spreadsheets and MS Project. Such programs will enable the team to account for the allocated advertisement expenditure and attain other stipulated organizational objectives. Effective expenditure will facilitate the marketing campaign and ultimately result into more customers at Ochre and expanded profit margins. Ochre will partner with other important partners in communication to facilitate the implementation of this IMC Plan. Effective implementation will significantly increase the impact of Ochres marketing campaign messages directed to the targeted consumers. Ochres owner will regularly assess and review how the contracted communication partners work to ensure compliance with the companys marketing objectives. Some of these partners will include website designers to improve Ochres official website, PR and Events agencies to facilitate relevant activities and competent accountants. Other partners will include graphic and interior designers, celebrities and photographers who will be tasked with different activities. Ochre will conduct a comprehensive evaluation of the IMC Plan every three months to establish the success of the implementation and effectiveness of the strategy towards attaining maximum customer satisfaction and brand fidelity. The first evaluation procedure will involve a careful scrutiny of Ochres internal sales records. This will be used to show whether the IMC Plan had any significant influence on the firms sales figures and other performance levels. Ochre will also assess its cost balance sheet to gauge whether the company recorded any significant increase in profit margins. Ochres owner will also need to justify the companys advertisement budget. This will be attained through comparing the stipulated marketing objectives against actual performances. According to Fill (2005), such comparisons are necessary in justifying whether the amount directed towards the implementation of the IMC Plan is reasonable. Ochre will also conduct a short manual survey on the number of new customers visiting the premises. Subsequently, surveillance cameras that are installed at various strategic locations in the company will be assessed to establish the real customer demographics against the targeted number. Ochre will also determine whether the information on market penetration is accurate through various data mining activities in the companys website (Hair, 2007). Such data mining activities will also establish whether the company is fulfilling various customers preferences. Lastly, a comprehensive audit of the identified marketing communication channels will ascertain whether Ochre is meeting the specified objectives. Conclusion Undeniably, if effectively implemented, this IMC Plan can help Ochre to successfully attain the postulated marketing objectives. Ochre, just like any other company seeks to maximize its profit margins and attaining competitive market advantage. This IMC Plan is based on customers preferences and satisfaction, and if implemented effectively can maximize the desired impact. The IMC Plan further aim at helping Ochre to reach its target audience with their anticipated product and service messages in a well-choreographed intention to establish customer loyalty. The company will achieve most of its marketing objectives by maximizing on the Hierarchy of Effects Model to capture the mental attention and awareness. Ochre will also strive to satisfy the varied quality wants of their clients to capture and retain their loyalty. In essence, the provision of superior quality value and maintaining brand loyalty is a competitive edge that Ochre intends to maintain. References Belch, G. E., Belch, M. A. (2004).Advertising and Promotion: An Integrated Marketing Communications Perspective,(6 Th. New York: NY: McGraw-Hill. Belch, G., Belch, M., Kerr, G,. Powell, I. (2012) Advertising: An Integrated Marketing Communication Perspective. Sydney: McGraw Hill. Broderick, A., Pickton, D. (2001).Integrated marketing communications. Financial Times Prentice Hall. Celuch, K. (2017) How the customer feedback process contributes to perceived customer orientation and affective commitment in the higher educational service context, Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior,29, p.24. Chaudhuri, A. Holbrook, M.B. (2011) The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty, Journal of marketing,65(2), pp.81-93. Contractor, F. J., Kumar, V., Kundu, S. K., Pedersen, T. (Eds.). (2010).Global outsourcing and offshoring: an integrated approach to theory and corporate strategy. Cambridge University Press. Fill, C. (2005). Marketing Communications: Engagement, Strategies and Practice, (4th ed.). Prentice Hall Financial Times. Hair, J.F. (2007). Knowledge Creation in Marketing: The Role of Predictive Analytics, European Business Review, 19 (4), 303-315. Kaufman, I., Horton, C. (2014).Digital marketing: Integrating strategy and tactics with values, a guidebook for executives, managers, and students. Routledge. Kliatchko, J. (2005). Towards a new definition of integrated marketing communications (IMC).International Journal of Advertising,24(1), 7-34. Kotler, P. (2011).Kellogg on branding: The marketing faculty of the kellogg school of management. John Wiley Sons. Kotler, P., Keller, K.L., and Burton, S. (2009), Marketing Management, (1st ed.). NSW: Pearson Education Australia. Lando, A.L. (2014) The critical role of crisis communication plan in corporations' crises preparedness and management, Global Media Journal,7(1), p.5. Luthra, G. S. (2015). Integrated Marketing Communications Plan. Madhavaram, S., Badrinarayanan, V., McDonald, R. E. (2005). Integrated marketing communication (IMC) and brand identity as critical components of brand equity strategy: A conceptual framework and research propositions.Journal of advertising,34(4), 69-80. Marin, L., Ruiz, S. Rubio, A. (2009) The role of identity salience in the effects of corporate social responsibility on consumer behaviour, Journal of business ethics,84(1), pp.65-78. Morecroft, J.D. (2015) Strategic modelling and business dynamics: a feedback systems approach. John Wiley Sons. Morgan, L., Paucar-Caceres, A. and Wright, G. (2014) Leading effective global virtual teams: The consequences of methods of communication, Systemic Practice and Action Research,27(6), pp.607-624. Murphy, I. (2009). Strategies and Resources for Integrated Community Sustainability Planning in St. Pauls, NL. Nazari, A. (2016) Developing a Social Media Communication Plan, InStrategic Integration of Social Media into Project Management Practice(pp. 194-217). IGI Global. Ochre (2017) Restaurant and catering services. Retrieved from: https://ochrerestaurant.com.au/ Roberts, G., Brannaman, R., Merrill, Z., Wilson, K., Schwendeman, S. (2011). Integrated Marketing Communications Plan. Syed Alwi, S.F., Nguyen, B., Melewar, T.C., Loh, Y.H. Liu, M. (2016) Explicating industrial brand equity: Integrating brand trust, brand performance and industrial brand image, Industrial Management Data Systems,116(5), pp.858-882.

Liberty Vs. Community Essays - Political Ideologies,

Liberty Vs. Community The distinctive attributes of our democracy have been individual liberty since the independence of America came about in the seventeenth century. No other aspect is so significant to Americas reflection of itself. Such freedoms and rights are the sole causes of impacting events in our nation, from new European settlers to the construction of our Constitution. However, the argumentative standpoint of political theorist Alan Brinkley points out that although such liberty has been central to our history and basic to our political and social system. They have not been the only forces shaping our public world. At least equally important, through most of American history, has been the idea of community (p. 87). The entire concept of liberal philosophy is based upon the liberal and conservative standpoint. The liberal point of view correlates with communitarianism. The Democratic Party would be the closest political group associated with this standpoint in particular. This concept is centralized around social capital and wealth redistribution. Many contemporary communitarians consider community and localism to be hand in hand. Their beliefs are that such gatherings as the neighborhood church, PTA, Little League, and the local bowling league are the root of civic vitality. The controversy that lies within the idea of social capital is whether or not people are truly concerned about forming a community. Are people going to bother joining the local PTA or other random gatherings for the sole purpose of community benefit? Brinkley opinionates that it is the voluntary associations that brand it feasible for individuals to interlace themselves into a commonwealth. Brinkley points out two sides of the communitarian view. One viewpoint is that there is a common link between the local community and the nation. They foresee community interaction and social reliance consequent from local civic life. Which thereafter emanates into a plentiful political community. On the contrary, other communitarians, foresee no corresponding links. They claim that the danger to community is not only incessant individualism, but also excessive centralization. This correlation contradicts the other communitarian point of view in that instead of linking with the nation, they see the community as opposing it directly. Another additive to the liberal standpoint of liberalism is wealth redistribution. This would be the distribution of funds to society for a universal benefit. One easily recognized example of this would be FDRs proposition to bring America out of the Great Depression, the New Deal. These plans consisted of a variety of programs designed to socially reform the United States and replenish the economy. Examples of this agenda were programs such as the WPA, CCC, and Social Security. The entire concept of wealth redistribution is centered on the idea of equality when it comes to funds. The Democratic Party, and therefore communitarians, strives to make America as balanced as possible. They basically are looking to disperse wealth, rather than have a small group of people that have nearly all of the money in America. For example, the amount of riches owned by Bill Gates is enormous and unjust to society. Such wealth should be equally apportioned throughout our nation, rather than in one individual bank account. The conservative standpoint of liberal philosophy consists of a more individualist view. This type of perspective closely associates with the Republican Party. Whereas, the communitarian outlook focuses more on the us, conservatives choose to focus on the me. That is, importance lies on the amount of wealth generated by an individual person. Social Darwinism is a main focal point of the conservative outlook on Liberalism. This concept relies on the application of Darwins idea of natural selection to society. In simplest terms, its survival of the fittest. Every man is responsible for himself. This, of course, contradicts the liberal side, which looked to distribute wealth. Republicans believe that order is a necessity for freedom to be obtained. Lassez Faire Capitalism is yet another strong outlook of the Conservatives. This concept revolves around a hands off society that would develop through strength and competition. Such a competitive and individualistic lifestyle is ideal to Republicans. It allows them to generate as much wealth as possible, and sets up a free market for them to thrive on. Political Theorist Alan Brinkley gives a detailed account

How to master your next phone interview

How to master your next phone interview In this era of texting, when phone conversations are increasingly rare, a phone interview can be a daunting step during the job hunt process. It’s hard enough to do a face-to-face interview, but in this case you have to  create a rapport with a potential employer with no facial expressions to guide you. And just because you’re not in front of someone, suited up and resume in hand, doesn’t mean that your conversation is any less important. In fact, a survey on CareerBuilder revealed that 87% of employers could tell if a job candidate was a good fit within the first 15 minutes of a phone interview. Here are a few tips to help keep you sane and increase your chances of success if you’re asked to dial in to get to know your future employer.Warm up your voice.Don’t let your phone interview be the first vocal contact you have with another person on interview day. Call a friend or family member and have a chat. If no one’s around, have a conversat ion with yourself in the shower. Do anything it takes to get in conversation mode so you don’t sound like you just rolled out of bed at interview time.Treat it like the real thing.So what if your interviewer can’t see you? Dress up as you would for an in-person interview, wearing professional, comfortable clothing that makes you feel your best. Sit upright in a real chair. Don’t slump on the couch, lie on your bed, or sprawl out. Act like a professional and you’re more likely to sound like one.Do your research.Your interviewer wants to know that you’re serious about the job, and the best way to show you really want it is to seek out information about your interviewer, the company, the position, the industry, etc. Do as much homework as you would for an in-person interview. If you are well informed, you will also be prepared for any question your interviewer might toss your way.Don’t babble too much.Filling awkward silences with babble is a t ic we all have in interviews, and it sounds even worse on the phone. Never talk to simply fill dead air and never keep your interviewer from getting in a word edgewise. Finish your sentences and allow room for the other person to respond- this is not only a good recipe for a natural interview conversation; it’s also a sign that you’re a considerate person.Talk to a face.If you can do a bit of Google stalking and find a photo of your interviewer, print it out or pull it up on your computer so you can look at it during your interview. This can help you connect with your interviewer and match her or his voice to a face. If you can’t find a photo of your interviewer, try looking at a picture of someone in your field that you respect and pretend that you are trying to impress that person.End on a positive note.No matter how well (or terribly) you think the interview went, make sure to end with pep and confidence. Thank your interviewer for the call, reiterate your in terest in the position, and remind him or her that you’d be a great fit- and a strong asset!- to the team. Even if you’re not feeling it, project professionalism and positivity in those final moments.  Then, immediately send a thank you note just as you would after an in-person interview.

Top 7 Ways to Get Rid of Stress and Stay Happy

Top 7 Ways to Get Rid of Stress and Stay Happy Ways to Relieve Stress Naturally Stress is one of the main triggers of all our diseases, and, unfortunately, living in the modern society and not having stress is impossible. Expectations that the world often sets for us are too high and our inability to reach up to those sky-high standards leaves us drained and stressed. When we experience stress, our bodies release cortisone and adrenaline hormones which increase blood sugar level, blood pressure and in worst cases can even lead to organ damage. Therefore, it is very important to learn how to get rid of stress until it takes its toll on us. How do we usually react to stress? Ways of dealing with stress are very different, and, unfortunately, some people dont know how to deal with stress at all. While doctors often recommend medication, the best ways to deal with stress are natural, because natural stress remedies are easily accessible and have the best effect on us. Heres the list of top 7 stress remedies that you can use to release stress: Music therapy: Music affects our daily life, and you can use it to ease tensions within. Music is often used in therapy to heal such conditions as personality issues, autism, depression, cancer, etc. Why not to use it to remove stress? Outdoor walking: This is the easiest and the most accessible way to forget about stress. In addition to reducing stress, it also enhances our general well-being and mental condition. Meditation: Among all these recommendations, meditation is arguably the most important one. Numerous studies prove the beneficial impact of meditation on our well-being. 30 minutes of focused practice can remarkably increase your stress resilience. Message: Thats a great example of how a physical activity influences the mind. Massage reduces stress and improves vascular function. Essential oils that are used for massage eliminate anxiety and soothe the mind. Sleep well: Those who dont get enough sleep have more stress hormones in their bodies. You should sleep no less than 7-8 hours a day to give your mind and body the rest that it deserves. Exercise: According to numerous studies, regular physical exercise protects you from depression and reduces stress levels. It can be football, tennis, jogging or walking. 30 minutes on a daily basis is what rejuvenates your senses and mind. Eating healthy: We become what we eat. Therefore, if all we eat is these horrible hamburgers, then we will turn into sad unhealthy hamburger ourselves. Eat more fruits, vegetables, nuts and whole-grain cereal and you will arm your body with powerful stress-resilient agents. Also, abstain from soda and choose clean water or natural Chinese tea. And the last but not least think positively and find time for a good laugh! Talk to your mind more than it talks to you and sends it positive messages. As for laughing, it releases endorphins hormones of happiness. Never forget that being happy is the best cure for stress!

David Bowie and Gender Performance Essay Example | Topics and Well Written Essays - 750 words

David Bowie and Gender Performance - Essay Example He, in the words of Philip Auslander, can sing â€Å"in many voices and from many subject positions without identifying clearly with any of them† (Auslander 106). By not tying up gender too closely to identity, Bowie is able to demonstrate the degree to which gender is comprised of actions and choices rather than states of being, per se. In David Bowie’s music video â€Å"Life on Mars,† Bowie demonstrates and adroit understanding of the relationship between action and gender, putting on and taking off gender as it suits his lyrics and his messaging. David Bowie, more than almost any performer before him, communicated with all the senses available to him: his image was just as important as his sounds. He thus developed images of himself that aided him in delivering messages for his music. For this reason, one of the most prominent examples of Bowie’s deconstruction of music relate to his physical appearance. Our society tends to conflate physical appearance with identity: in race politics, for instance, identity is often a visible feature, and our society goes out of its way to display other identifying marks as openly as possible, with everything from gender based dress code to â€Å"hanky-codes† which use handkerchiefs to indicate sexual preferences. The fact is, however, that physical appearance, while informing identity, is not the same thing, especially where gender is concerned. Physical identity relates to gender solely in the â€Å"choices† (Butler 903) that are made: the choice to apply this product to one’s face, or the choice to wear a particular style of dress. David Bowie’s music video for â€Å"Life on Mars† plays off of this idea of choice through conscious contrasting of different gendered performances. Bowie appears against a white background, wearing extensive face-make up, â€Å"womanizing† his face through making aesthetic choices associated with femininity. He brings the p erformance over the top, applying blue eye liner, pink lipstick, and dark, thick mascara. However, when the camera pans out, it is apparent Bowie chooses to wear a suit, complete with a tie – one of the overriding symbols of patriarchal control of our society, and one of the few styles of dress that, even in the era in which he was performing, was still relatively confined to male use. He thus deconstructs gender into presentation choices by presenting both masculinity and femininity on one body, and embracing what each entails easily with the flick of a camera and a change in focus. Bowie uses this divergence to great effect when combined with the lyrics. â€Å"Life on Mars† consists of a series of surreal images that flash one after the other, including â€Å"cavemen† and â€Å"lawmen† attacking the wrong person (Bowie). He thus plays his female persona’s criticism against the ridiculousness of patriarchal control while at the same time referenci ng that patriarchal control’s influence over the character, through masculine clothing on the presumably female character. By referencing the brutality associated with masculine violence from the perspective of a woman – a gender that he chooses to portray rather than is assigned by sex, Bowie is able to demonstrate how such violence is not natural but rather a choice made as a way of defining and participating in particular gendered groupings. There are few artists in the world who have been as willing as David Bowie to

Design a four stage training program (Food and beverage department) Essay - 1

Design a four stage training program (Food and beverage department) - Essay Example These are; The fast food industry has been in existence for quite a while. Majority of restaurants or people who are into this business in the world do so on small scales. Fast food simply means food that is supplied or served quickly after they have been ordered. A fast food restaurant therefore can simple be described as provided, that is food been served a few minutes after it has been ordered. This whole idea of fast food people getting so busy going about their business hence making them have less or no time at all to waste on cooking or eating. They therefore preferred these fast food restaurants to be able to get what they want quickly and continue with their businesses. The industry over the years has been farced with criticism from health boards on their operations as far as their method of preparations and amount of waste bags they release into the environment. This is because health board believe since the foods on meals prepared at always cooked in a hostel, there could be a high possibility of the meals not well cooked for and safe for consumption. In the case of releasing waste into the environment, health boards as well as environmental boards believe that since most of the time, meals served in these fast food restaurants are with eaten at the restaurants but rather packaged in plastic and other non-biodegradable materials hence posing great danger to the environment. These are all problems or situations you are band to face and deal with when you take over this job. It is however quite lucrative although it has all these problems one needs to deal with. Due to the criticism of needs provided or censed by these fast food restaurants as not been well cooked, the industry decided to change its name to quick service restaurants to clear this perception, but this was to no avail since most customers still prefer the fast food restaurant. You are gong to be employed as a fast food restaurant manager and this is

Physics Essay Example for Free

Physics Essay A thermometric property is a physical property that changes in a known way with temperature, and can therefore be used to measure temperature. The substance used as a thermometer must have a property that varies proportionally / linearly with temperature. [ In other words: When objects are heated or cooled, their temperatures change, along with some of their properties, these properties are known as Thermometric Properties. ] Two commonly used thermometric properties are resistance and length. 2. Water is generally used to determine the fixed point on a thermometer. The fixed points are freezing point (32oF/0oC) and boiling point (212oF/100oC). Upper fixed point is the temperature of pure water boiling at normal atmospheric pressure. Lower fixed point is the temperature of a mixture of pure ice and pure water at normal atmospheric pressure. Generally the upper and lower fixed points of a thermometer are determined with considering the freezing point and boiling point of water. In Celsius thermometer, lower fixed point is 0 ? C and upper fixed point is 100 ? C, in Fahrenheit thermometer lower fixed point is determined as 32. They need no power source. Disadvantages: If it so happens that the thermometer falls and breaks, a spill of mercury in a doctors office, school or home environment poses significant health hazards. Exposure could result in serious damage to kidneys, lungs, brain, heart and immune system. Digital Thermometers Digital thermometers use thermocouples or thermistors to sense the change in temperature and display the temperature on a digital display. There are a number of different types of digital thermometers therefore the temperature ranges vary. Advantages: Digital thermometers are easy to use. When using a digital thermometer you won’t be exposed to mercury. Disadvantages: Dead batteries are a drawback of digital thermometers. It is hard to determine how much power is left in a digital thermometers battery, which in turn makes it difficult to predict when it will die. Because they are specialized batteries, it is hard to locate replacements. And close-to-dying batteries will provide inaccurate readings. Outdoor Thermometers Outdoor thermometers are used to measure the temperature of the surrounding air. Temperature ranges from -58of/-50oc to 158of/ 70oC. Advantages: Low battery consumption. High stability and accuracy. Disadvantages: If an object is considerably close to the outdoor thermometer it can influence the actual temperature of the surrounding air. Thermocouple Thermometer A thermocouple thermometer is a device for measuring temperature consisting of a pair of wires of different metals or semiconductors joined at both ends. One junction is at the temperature to be measured, the second at a fixed temperature. The electromotive force generated depends upon the temperature difference. Temperature ranges from 200oC to 2,600oC. Advantages: It is very responsive to rapidly changing temperatures due to its low thermal capacity. The low thermal capacity is due to its low mass and metals are good conductors of electricity. As the output is an electrical impulse it can be connected to a suitable electrical equipment for checking rapid or sudden temperature changes. Disadvantages: It is extremely expensive. Generates low signal which is non-linear Must be assembled with care to avoid considerable noise levels. II. Thermal Expansion Thermal expansion is the tendency of matter to change in volume in response to a change in temperature. When a substance is heated, its particles begin moving more and thus usually maintain a greater average separation. Materials which contract with increasing temperature are rare; this effect is limited in size, and only occurs within limited temperature ranges. The degree of expansion divided by the change in temperature is called the materials coefficient of thermal expansion and generally varies with temperature. 1. Thermal Expansion of Solids Heating a solid makes it particles vibrate vigorously. As these vibrations become larger the molecules are pushed further apart and the solid expands slightly in al directions. Thermal Expansion of Liquids Like solid liquids also expand on heating. Since liquids do not have a definite shape they can have only volume expansion. Since the container containing liquid also expands with heat therefore Real Expansion = Apparent Expansion + Expansion in a liquid of liquid of Container . When a liquid is heated in a container, the container expands first and therefore the level of liquid decreases since the expansion of liquid is more than that of solid, therefore after sometime the liquid expands and its level increases. The lava lamp above illustrates the differential thermal expansion in liquids. Thermal Expansion of Gases A gas expands when heated and condenses when cooled. Charles Law predicts a four-fold decrease in the volume of a gas that is cooled from room temperature to the temperature of liquid nitrogen (77 K). If the gas inside the balloon condenses into a volatile liquid at or around 77 K, the volume change will be even larger. Removing the balloon exposes the cold balloon to higher temperatures. The resulting thermal expansion fills the balloon to its original size again. Liquid nitrogen or dry-ice/acetone is poured over a balloon. 2. Thermal Expansion Real-life applications Engine Coolant Another example of thermal expansion on the part of a liquid can be found inside the cars radiator. If the radiator is topped off with coolant on a cold day, an increase in temperature could very well cause the coolant to expand until it overflows. In the past, this produced a problem for car owners, because car engines released the excess volume of coolant onto the ground, requiring periodic replacement of the fluid. Later-model cars, however, have an overflow container to collect fluid released as a result of volume expansion. As the engine cools down again, the container returns the excess fluid to the radiator, thus, recycling it. This means that newer cars are much less prone to overheating as older cars. Combined with improvements in radiator fluid mixtures, which act as antifreeze in cold weather and coolant in hot, the recycling process has led to a significant decrease in breakdowns related to thermal expansion. Building Settlement All pipes and vessels expand and contract in direct proportion to a temperature change. Whenever pipes are routed across structural movement joints in buildings, roads, bridges etc. , they will be subjected to displacements. Expansion ;amp; building settlement products are installed to control this thermally induced expansion and contraction, and pipe movements caused by structural settlement. Pipe Solutions are able to offer technical advice or a full design, for any expansion or building movement problem. Expansion Joints are used to physically compensate for the movements of the pipework. They can be designed to suit almost any combination of working temperature, pressure and movement capability. 3. The Design of a Bimetallic Strip A bimetallic strip is used to convert a temperature change into mechanical displacement. The strip consists of two strips of different metals which expand at different rates as they are heated, usually steel and copper, or in some cases brass instead of copper. The strips are joined together throughout their length by riveting, brazing or welding. The different expansions force the flat strip to bend one way if heated, and in the opposite direction if cooled below its initial temperature. The metal with the higher coefficient of thermal expansion is on the outer side of the curve when the strip is heated and on the inner side when cooled. The sideways displacement of the strip is much larger than the small lengthways expansion in either of the two metals. This effect is used in a range of mechanical and electrical devices. In some applications the bimetal strip is used in the flat form. In others, it is wrapped into a coil for compactness. The greater length of the coiled version gives improved sensitivity. The operation of the bimetallic strip relies on the different expansions rates of the two metals to temperature change ( the different coefficients of thermal expansion of the metals). One of the many uses for bimetallic strips is in electrical breakers where excessive current through the strip heats it and bends it to trip the switch to interrupt the current. Bimettalic strips are also used as thermostats.

Truth of Mining Toxins :: essays research papers

The Truth of the Mining Toxins In this novel Animal Dreams by Barbara Kingsolver is based on two sisters figuring out where they belong in life. They grow up in a small Native Latino American city named Grace, Arizona. In this small town there is a river that runs through the town. Codi, the older sister, is a teacher at the local school. She decided to take her students to the river to look at the water under a microscope and discovered that the water is contaminated. She ended up discussing this problem with a small group called the Stich Bitch Club. This group is only women and they discuss things about the town and many problems that occur in their everyday life. While the men of the town couldn’t get involved, the women solved things from the environment to help the town by being powerful feminists.   Ã‚  Ã‚  Ã‚  Ã‚  After Cody was brought into the group she known she would have to tell this information to the woman about the Black Mountain mining. The mining has been running sulfuric acid in the water through the town of Grace that is causing trees to die, including microscopic animals in the river. This sulfuric acid can also be used to kill rats and pond algae and many other small things in the river, but not the fish.   Ã‚  Ã‚  Ã‚  Ã‚   Mining toxins are something that is released into the environment by the businesses throughout the United States. In my research I discovered that the mining industry toxins that were most released was in the year 1998. Some things were, â€Å"metal mining:3.5 billion pounds, Gold mining:1.23 billion pounds, Air: 2 million pounds, coal mining: 13.3 million pounds.† (Drillbits, 1) For example, â€Å"Toxin gas released from a Union Carbide chemical plant in Bhopal that killed 2,500 people in India, in 1984.† (Drillbits, 1) All these different toxins are causing damage in the water, but most of all it is killing innocent people.   Ã‚  Ã‚  Ã‚  Ã‚  In the book it shows that Codi did discuss this problem with the Environmental Protection Agency (EPA) and they also discovered the sulfuric acid in the river. According to the Stich and Bitch Club they know they had to stop the company from building a dam and polluting the river. A certain woman from the Stich and Bitch Club suggested that, â€Å"My husband used to be a crane operator when the mine was running; he would know how to fix up the bulldozers from hell to breakfast.

The Role of Communication in the Modern Life

The Role of Communication in the Modern Life Over the last years the role and the sense of the communication have changed appreciably. All these changes happened because of significant development of technologies. They have brought radical change in communication. More often people use such modern technologies as Internet, Skype, e-mails, mobile phones etc. to communicate instead of face to face communication. And often, the points arise how useful are all these developments? Why do so many people draw their attention to that question?Firstly, people want to expend lesser efforts and at the same time do their own business. For instance, mobile phones help us always to be in touch with anyone throughout the country and also beyond the borders of the country and simultaneously people can do different tasks. However, with the invention of the mobile phone people do not have a free minute: almost every minute they talk to someone. Furthermore, we can't be sure if these devices are safe f or us and not damaging our life.But as a result, they are very convenient for communication and people can't imagine their life without them, they became a commonplace for everyone. Secondly, I fully agree that knowing how to use the Internet is a great advantage nowadays. The Internet is a huge and incredible source of information and knowledge at work, at school and, of course, at home. Besides, it provides us with a quick and easy means of communication in the form of e-mails and we should not forget about Skype. In my opinion, Skype, in contrast with e-mails, is more popular nowadays.It is the easiest and the cheapest way of communication. For example, when people live far from each other and the phoning is expensive for them, they may use Skype to communicate. Such communication is close to face to face communication, because they can not only hear the interlocutor but also see him. This programme are useful for old people, because they can see and hear their nearest and deares t. Finally, it seems to me that modern people rely too much on technology today. This means that we are losing important skills such as personal communication.For instance, people who spend long hours in front of a computer no longer know how to talk to other people, and may even feel uncomfortable in the company of others. To sum up, technology definitely has brought great changes in communication. On the one hand, the modern technologies enable people to communicate for more easily than ever before, and, on the other hand, the communication between people is becoming poorer nowadays. Once Lewis Munford said: † Modern science and technologies have taught the mankind at least one lesson: Nothing is impossible†

Gulf Real Estates

Case Problem1: Bock investment Services The goal of Bock Investment Services (BJS) is to be the leading money market advisory service in South Carolina. To provide better service for their present clients and to attract new clients, BIS developed a weekly newsletter. BIS is considering adding a new feature to the newsletter that will report the results of a weekly telephone survey of fund managers. To investigate the feasibility of offering this service, and to determine what type of information to include in the newsletter, BIS selected a simple random sample of 45 money market funds.A portion of the data obtained is shown in Table below, which reports fund assets and yields for the past 7 and 30 days. Before calling the money market fund managers to obtain additional data, BIS decided to do some preliminary analysis of the data already collected. Managerial Report 1. Use appropriate descriptive statistics to summarize the data on assets and yields for the money market funds. 2. Dev elop a 95% confidence interval estimate of the mean assets, mean 7-day yield, and mean 30-day yield for the population of money market funds.Provide a managerial interpretation of each interval estimate. 3. Discuss the implication of your findings in terms of how BIS could use this type of information in preparing their weekly newsletter. Data for Bock Investment Services Money Market Fund Assets ($ millions) 7-Day Yield (%) 30-Day Yield (%) Amcore103. 94. 104. 08 Alger156. 74. 794. 73 Arch MM/Trust496. 54. 174. 13 BT Instit Treas197. 84. 374. 32 Benchmark Div2755. 44. 544. 47 Bradford707. 63. 883. 83 Capital Cash1. 74. 294. 22 Cash Mgt. Trust2707. 84. 144. 04 Composite122. 84. 033. 91 Cowen Standby694. 4. 254. 19 Cortland217. 33. 573. 51 Declaration38. 42. 672. 61 Dreyfus4832. 84. 013. 89 Elfun81. 74. 514. 41 FFB Cash506. 24. 174. 11 Federated Master738. 74. 414. 34 Fidelity Cash13272. 84. 514. 42 Flex-fund172. 84. 604. 48 Fortis105. 63. 873. 85 Franklin Money996. 83. 973. 92 Freed om Money1079. 04. 074. 01 Galaxy Money801. 44. 113. 96 Government Cash409. 43. 833. 82 Hanover Cash794. 34. 324. 23 Heritage Cash1008. 34. 084. 00 Infinity/Alpha53. 63. 993. 91 John Hancock226. 43. 933. 87 Landmark Funds481. 34. 284. 26 Liquid Cash388. 94. 614. 64 Market Watch10. 4. 134. 05 Merrill Lynch Money27005. 64. 244. 18 NCC Funds113. 44. 224. 20 Nationwide517. 34. 224. 14 Overland291. 54. 264. 17 Pierpont Money1991. 74. 504. 40 Portico Money161. 64. 284. 20 Prudential Money Mart6835. 14. 204. 16 Reserve Primary1408. 83. 913. 86 Schwab Money10531. 04. 164. 07 Smith Barnery Cash2947. 64. 164. 12 Stagecoach1502. 24. 184. 13 Strong Money470. 24. 374. 29 Transmerica Cash175. 54. 204. 19 United Cash323. 73. 963. 89 Woodward Money1330. 04. 244. 21 Case Problem 2: Gulf Real Estate Properties Gulf Real Estate Properties, Inc. is a real estate firm located in Southwest Florida. The company, which advertises itself as â€Å"expert in the real estate market,† monitors condominium sales by collecting data on location, list price, sale price, and number of days it takes to sell Sales Data for Gulf Real Estate Properties: Give View Condominiums No Gulf View Condominiums List Price Sale Price Days to Sell List Price Sale Price Days to Sell 495. 0475. 0130 217. 0 217. 0 182 379. 0350. 071148. 0135. 5338 529. 0519. 085186. 5179. 0122 552. 5534. 595239. 0230. 0150 334. 9334. 9119279. 0267. 5169 550. 505. 092215. 0214. 058 169. 9165. 0197279. 0259. 0110 210. 0210. 056179. 9176. 5130 975. 0945. 073149. 9144. 9149 314. 0314. 0126235. 0230. 0114 315. 0305. 088199. 8192. 0120 885. 0800. 0282210. 0195. 061 975. 0975. 0100226. 0212. 0146 469. 0445. 056149. 9146. 5137 329. 0305. 049160. 0160. 0281 365. 0330. 048322. 0292. 563 332. 0312. 088187. 5179. 048 520. 0495. 0161247. 0227. 052 425. 0405. 0149 675. 0669. 0142 409. 0400. 028 649. 0649. 029 319. 0305. 0140 425. 0410. 085 359. 0340. 0107 469. 0449. 072 895. 0875. 0129 439. 0430. 0160 435. 0400. 0206 235. 0 227. 91 638. 0 618. 0100 629. 0 600. 097 329. 0 309. 0114 595. 0555. 045 339. 0315. 0150 215. 0200. 048 395. 0375. 0135 449. 0 425. 053 499. 0 465. 086 439. 0 428. 5158 Managerial Report: 1. Use appropriate descriptive statistics to summarize each of the three variables for the 40 Gulf View condominiums. 2. Use appropriate descriptive statistics to summarize each of three variables for the 18 No Gulf View condominiums. 3. Compare your summary results. Discuss any specific statistical results that would help a real estate agent understand the condominium market. 4.Develop a 95% confidence interval estimate of the population mean sales price and population mean number of days to sell for Gulf View condominiums. Interpret your results. 5. Develop a 95% confidence interval estimate of the population mean sales price and population mean number of days to sell for No Gulf View condominiums Interpret your results. 6. Assume the branch manager requested estimates of the mean selling price of Gulf View condominiums with a margin of error of $40,000 and the mean selling price of No Gulf View condominiums with a margin of error of $15,000. Using 95% confidence, how large should the sample sizes be? . Gulf Real Estate Properties just signed contracts for two new listings: a Gulf View condominium with a list price of $589,000 and a No Gulf View condominium with a list price of $285,000. What is your estimate of the final selling price and number of days required to sell each of these units? a: sample mean +/- 1. 96*(st dev/sqrt(n)) 454222. 5 +/- 1. 96*192517. 75/sqrt(40) 394560. 6312 513884. 3688 The 95% CI is ($394,560. 63, $513,884. 37). Using Excel: 59660. 7736 $394,561. 73 $513,883. 27 The 95% CI is ($394,561. 73, $513,883†¦ Case Problem 3 Metropolitan Research, Inc. Metropolitan Research, Inc. a consumer research organization, conducts surveys designed to evaluate a wide variety of products and services available to consumers. In one particular study, Metropolitan looked at consumer satisfaction with the performance of automobiles produced by a major Detroit manufacturer. A questionnaire sent to owners of one of the manufacturer’s full-sized cars revealed several complaints about early transmission problems. To learn more about the transmission failures, Metropolitan used a sample of actual transmission repairs provided by a transmission repair firm in the Detroit area.The following data show the actual number of miles driven for 50 vehicles at the time of transmission failure. 85,092 32,609 59,465 77,437 32,534 64,090 32,464 59,902 39,323 89,641 94,219 116,803 92,857 63,436 65,605 85,861 64,342 61,978 67,998 59,817 101,769 95,774 121,352 69,568 74,276 66,998 40,001 72,069 25,066 77,098 69,922 35,662 74,425 67,202 118,444 53,500 79,294 64,544 86,813 116,269 37,831 89,341 73,341 85,288 138,114 53,402 85,586 82,256 77,539 88,798Managerial Report: 1. Use appropriate descriptive statistics to summarize the transmission failure data. 2. Develop a 95% confidence interval for the mean number of miles driven until transmission failure for the population of automobiles with transmission failure. Provide a managerial interpretation of the interval estimate. 3. Discuss the implication of your statistical finding n terms of the belief that some owners of the automobiles experienced early transmission failures. 4. How many repair records should be sampled if the research firm wants the population mean number of miles driven until transmission failure to be estimated with a margin of error of 5000 miles? Use 95 % confidence 5. What other information would you like to gather to evaluate the transmission failure problem more fully?

Looking at Breast Cancer in a Different perspective Essay Example

Looking at Breast Cancer in a Different perspective Essay Example Looking at Breast Cancer in a Different perspective Paper Looking at Breast Cancer in a Different perspective Paper Breast cancer, as we all know is a disease that most women can acquire, and a few of men can have. The said disease has been included in the top ten causes of death of women in the United States. Breast cancer is triggered by aging, some genetics factors (if one in the family had the symptoms), and female hormonal changes and for some genetic changes. There had been a number of programs that caters to the awareness of the human being of their susceptibility to the said disease. In the programs that are implemented nowadays, it is very important that we set standards and evaluate if they are reaching the goals of their campaign. Aside from the non-controllable factors for breast cancer, there are also some activities that promote it. So, in this assessment, some circumstances will be cited in order to determine the changes and enhancements for the implemented program to make it more effective. Screening for breast cancer, by doctors and even for some, self-screening is implanted and encouraged for women to avoid the spread and growth of the cancer cells. In what I remember, someone could have only one breast because the other one is removed with its cancer cells, which make it hard to bear for women, off course. Since men also acquire breast cancer, I think we should design a scheme that will make them aware that they too could have it with their strenuous activities. There should be leaflets and booklets that will describe symptoms of the cancer. Moreover, awareness really should not be put last on the list of the health sector of the government, that they will give such time in order to promote activities and foods that can help avoid it. References Brooks-Harris, J. E. Shollenberger, K. G. (1998). Group facilitation skills for student learners, a work book. Retrieved August 10, 2008, from http://www2. hawaii. edu/~jharris/facilitation. html Interagency Gender Working Group, Men and Reproductive Health Task Force (2003). Implementation Guide. Retrieved August 10, 2008, from jhuccp. org/igwg/guide/intro. html

History of Parle G Essay Example

History of Parle G Essay Example History of Parle G Essay History of Parle G Essay They are an upcoming store with excellent growth Premiums Words Pages Hp Company Soot Analysis Hewlett-Packard S I Analysis strengths Hewlett-Packard Is a global technology company and after its merger with Compact it became worlds biggest computer hardware and peripherals company in the world, ranking 20 in the Fortune 500 list. Company is doing business in more then 170 country Premiums Words Pages SOOT Analysis By Anthony C. Danna What is SOOT Analysis? SOOT analysis is a basic, straightforward model that provides direction and serves as a basis for the development of marketing plans. It accomplishes this by assessing an organizations strengths (what an organization can do) and weaknesses Premium Words Pages Toyota Soot SOOT Analysis Toyota Strengths New investment by Toyota in factories in the US and China saw 2005 profits rise, against the worldwide motor industry trend. Net profits rose 0. 8% to 1. 17 trillion yen ($1 1 bon; EH. Bon), while sales were 7. 3% higher at 18. 55 trillion yen. Commentators ar

Attracting and Retaining Local Workers Thesis Example | Topics and Well Written Essays - 2500 words

Attracting and Retaining Local Workers - Thesis Example NGOs are funded by various organizations such as government, private companies, individuals and self help associations. In 1997, Fisher has pointed out that steady rise of NGOs has captivated imagination of policymakers, social activists and local government. Research on consumer psychology shows that NGOs are generally idealized as â€Å"doing good† initiatives. International NGOs use various techniques for managing and hiring local labors. In general case Nongovernmental organizations distribute fringe benefits such as healthy working condition, higher pay and shorter hours in order to attract and retain local employees. Private level social organizations offer higher pay package in comparison to government agencies. International NGOs use flexible recruitment and selection process in order to hire local people. Introduction Very few researchers have contributed in the field of quantitative evaluations of employee retention due to intangible nature of benefits offered by non governmental organizations. Academic studies have revealed that employee retention strategy varies in accordance to nature of project accomplished by a particular NGO. In 2003, Kremer has pointed out that educational outcome such as knowledge sharing plays cordial role for NGOs to positive image among local people. In 2002, Kremer, Moulin, and Namunyu has described that NGOs working in Kenya, South Africa and Uganda provides textbooks, uniforms and foods to local employees in order to attract and retain them. In 2003, Duflo and Kremer have argued about the benefits employee retention programs implemented by NGOs. According to them detailed research by NGOs is needed before deciding any strategy specially designed in order to attract and retain employees. In 2002, Mendelson and Glenn have argued that NGOs practicing employee retention strategy achieve better performance in comparison to others. Problem Statement and Research Questions In 1998, Lewis has pointed out that role of NGOs have been changed in recent time in accordance to global context. Now days NGOs are actively participating in not only social welfare but contributing to international development also. International NGOs operating in Africa are playing significant role in various issues such as deciding the dynamics of government policy, contributing to sustainable development of the country and implementing social change in larger context. Such issues have forced various researchers (such as Edwards and Hulme in their paper published in 1995, Brett in 1993) to investigate performance and management of NGOs operating in Africa (Mukasa, 1999). In 1988, Campbell has found that NGOs operating autonomously in both southern and northern Africa receive donation from business houses, independent donor agencies. Although many researchers have tried to explore operational efficiency of NGOs operating in Africa but very few of them tried to explore internal issues such as tension between local people and exp atriates regarding nature of work, employee retention strategy adopted by various NGOs and other significant issues. Very few researchers have tried to explore motivation and perception of employees about the working environment of international NGOs operating in Africa. In 1992, research scholars such as Billis and MacKeith have tried to address

Legal Provision in Mental Health Services Essay

Legal Provision in Mental Health Services - Essay Example While dealing with the patients with mental health problems, the care-providers are often faced with situations of dilemma that require proper decision-making. The traditional approaches to decision-making that concern a patient with a mental disability involved the professionals at the central position and the families of the patient. Little or no attention was given to the feelings of the patient. The patients were required to follow the directions of the professionals and the available members of the families. However, significant changes have been recorded with the increasing needs to protect the rights of these patients with mental health problems. To make the appropriate decisions, the care providers should integrate both the professional ethics and the regulatory provisions that guide the provision of care to these individuals with mental health problems. The individuals should be included in making all the decisions that are likely to affect their health. The patients have to be guided to make a decision. The professionals need to explain to the patients all the possible courses of action to be taken and their respective consequences. This will enable a patient to make an informed consent on the kind of intervention that is appropriate. The practitioners and carers have to understand that even though this patient has mental problems, he/she still has the rights to make decisions on his or her life. The legal provisions require that they are consulted.

Consumer Buying Behaviour & New Product Development Essay

Consumer Buying Behaviour & New Product Development - Essay Example   Though it might be argued that the patterns and stages of consumer purchasing are somewhat universal, each individual consumer maintains different preferences in terms of pricing, quality, as well as the level of utility offered by specific products. The utility can best be defined as a measure of satisfaction that a consumer receives from possessing or consuming goods and services (Boyes & Melvin, 2005). As such, consumers tend to make choices that offer them maximum utility. However, in order for marketing entities to deliver the products demanded by consumers, in the pursuit of maximizing utility and satisfying corporate profitability expectations, marketers must consider the methods by which consumers adopt new products. Before a consumer makes the decision to purchase a new product, they must first recognize the opportunities or problems with a life situation which needs improvement or correction. This is the first stage in the buying decision process whereby the consumer desires to provide a change or a resolution to an issue. For example, the consumer may recognize a specific problem: There is currently not an adequate supply of food in their refrigerator or the supply of food is not sufficient to their current tastes. Once the consumer recognizes that a problem or opportunity for change exists, they set out to correct the issue. During the second stage in the decision-making process, the consumer gathers the information necessary to attain a desirable solution to their recognized problem. This can be provided in the form of internal assessments or searching external sources of information. For instance, the consumer may make a mental review of a previous, positive experience with a particular brand or type of food product.  Ã‚  

Six Glasses by Tom Standage Essay Example for Free

Six Glasses by Tom Standage Essay Throughout history certain drinks have marked a trend that has changed the face of the earth. Each drinks including beer, wine, spirits (distilled alcohol), coffee, tea, and coca-cola have been a catalyst for the development of our society. As a result, the alcohol and the caffeine in the drinks have not only quenched our thirst through history, but have done much more than that; they have helped different cultures intertwine. Each one of them set humankind on a path towards modernity. Six beverages precisely, three alcoholic, and three caffeine marked the tendency; the first beverage to mark a trend was beer that both served as a currency and for political purposes. Later came the Greeks with a fermented grape juice, named wine that with the help of formal drinking parties helped diffuse ideas and thoughts. With the coming of the age of exploration and the discovery of America, raw goods and the distillation process arrived and helped the development of distilled drinks such as brandy, rum, and whiskey which were used as currency to buy slaves and became popular in North America. As alcoholism spread, other people especially professionals looked for that drink that instead of confusing the mind rather promoted clarity. Coffee, the black gift from the Arabs promoted clarity that was what professionals were looking for such a long time. However the emergence of the British Empire as a world dominion helped Chinas flagship drink, tea helped to open lucrative trade routes with the east. Perhaps, the most affluent of all, or at least the one single drink that reached every corner of earth is the carbonated soft beverage called Coca-Cola; Coca-Cola marked the start of the globalization period. Six drinks, six different stories that mark our world today. Beer, the first alcoholic beverage appeared as a result of a change of lifestyle from the humans that migrated from out of Africa. Before, these people were nomads meaning that they life was based on hunting and gathering. However, starting twelve-thousand years ago, Humans in the Near East abandoned the Paleolithic lifestyle and adopted farming rather than hunting and gathering. Beer was not invented but rather discovered since it was found that cereal grain could be stored for a long time a would not be spoiled. With the introduction of beer, people no matter their social rank were able to enjoy a drink that at the time was considered a gift of god. All along the Fertile Crescent people drank beer from the same container. This was considered a mayor development because it showed that beer was both a drink that united social classes, and it was a universal symbol and friendship and hospitality since drinking from the same container through a straw meant that the one offering the drink did not intoxicate the beverage. Beer abundance and invigorating flavors convinced the consumers of making ceremonies to god, whom in their conscience gifted such drink. Beer was used in religious ceremonies, agricultural fertility rites, and funerals by the Sumerians and Egyptians. Beer rich contents cannot be denied. Without such stimulating and rich content, beer would not have the same popularity as it has. When stored for a long period, beer starts the fermentation process. In the Neolithic period, beer was rather drunk much sooner than todays standards. Most people left it fermenting for about a week or less. As a result, the beer drank had a relatively low alcohol content but would be rich in yeast which would provide protein and vitamin, especially vitamin B. The rich contents of beer were essential for the development and survival of early civilizations since vitamin B provided the nutrients meat provided; so when there was a shortage of food, especially meat, people would opt drink beer. Although extremely important for the development of early societies, beer is constantly associated with drunkenness and unclear thinking. Even many scholars consider beer as just a drink that it is used to quench special cravings or just simply to get drunk. However, beer importance in the development of writing is more important than common thinking. The earliest written documents are Sumerian wage lists and tax receipts that were used to record several things; amongst them was beer. Since beer by this time was considered the drink of the common man, beer was used as a form of payment for many people. Some people were given the drink as it is the case during the construction of the pyramid of Giza, and others were given tokens so they could exchange them with beer. Beer importance in the development of our civilized world is often under regarded, especially by those whom believe that beer sole purpose is to get people drunk. Departing from Assyria, King Ashurnasirpar II gave a drink to his guests which aroma and taste was far more refined than that of beer. Even more, this vitalizing drink was not a universal drink for the common man, but was rather a way to show their wealth. As a result, wine development as the next popular drink, especially in Greece and Italy. Wine consists of a fermented juice of crushed grapes. Despite the availability of grapes through human history, wine did not emerge until later since in order to ferment the fruit it is necessary to use a pot. As wine became more widely available, it came to be seen as a social drink as well as a religious beverage. Its main consumption was based on the Near East and the Eastern Mediterranean. Furthermore, its increasing accessibility demised wine as an all elite drink. Despite its high cost, wine is a determining factor for the development of non-barbaric settlements such as Greece and Rome. Thucydides, a Greek writer described, the peoples of the Mediterranean began to emerge from barbarism when they learnt to cultivate the olive and the vine. When wine emerged in the Eastern Mediterranean wine price decreased and it was widely available. As a result, wine became increasingly important especially in the economic sense. Wine was now not considered as just a drink, but rather a form of income. Italys and Greece convenient location helped wine become easy to trade amongst other European and Muslim nations. Therefore, vineyards became prime targets in the Peloponnesian War between Sparta and Athens. Different from beer, old wine was a badge of status; the older the wine, the better. For Greeks and Romans wine drinking was associated with civilization and refinement. Also, wine was also a form to test someones personality. As Aeschylus, a Greek poet said, Bronze is the mirror of the outward form; wine is the mirror of the mind, referring to the ability of a person to speak truth when drinking wine. Some Greek philosophers considered wine as treacherous for the human society; they believed that placing too much power in human hands (wine alcoholic content), could ultimately lead to revolution and anarchy. Wine social is so important that is often undermined. For example there is a Roman story, that once Marcus Antonius sought for refuge  and someone accept it. In order to delight and give tribute to their guest, the house owner sent their slave to buy the most expensive wine, the kind only people such of Marcus Antonius would drink. As a result, the authorities discovered Marcus Antonius as a result of just the wine he drank, marking wine as a social drink. Therefore, wine became a symbol of social differentiation and a rentable way of business. Wines riches and development of trade led to the discovery of America. With the riches of wine European nations now sought more resources and other form of transporting beverages. For voyages such as those to America, wine was not that convenient. Instead in the Spanish city of Cordoba, the distillation process was developed. Distilled drinks provided a durable and compact way to transport alcohol on board ships. The first distilled drink was distilled wine and it was considered a therapeutically drink. Arnald of Villanova, a wine distiller, believed that the true water of life will come over in precious drops, which, being rectified by three or four successive distillations, will afford the wonderful quintessence of wine, he wrote we call it aqua vitae, and this name is remarkably suitable, since it is really a water of immortality. It prolongs life, clears away ill-humors, revives the heart, and maintains youth. As Villanova said, aqua vita godlike powers were tempting for many see king immortality. During the Pre-Columbian period, people believed that drinking a regular dose of aqua vita could improve the functioning human body and mind. Following the discovery of America and the establishment of the European colonies in the Americas, slavery soon out spurted, especially in the Caribbean colonies. In these colonies, especially in the British sugar cane was the main crop. However, in order to obtain the man power to extract the resource, the British sought to exchange Brandy for slaves in West Africa. Europeans soon realized that it was far more efficient to use distilled alcohol extracted from the sugar cane. Rumbullion as it is called was far superior for high seas since it didnt spoil like wine since it had a high concentration of alcohol. Rum was perhaps the most profitable spirits, or distilled drink of all became it is relatively easy to distill and it was also made with the leftovers of sugarcane plantations. Therefore, rum did  not only serve as a way to use the leftovers but it consequently was used as a form of income. Inevitably, rum became the American typical drink, rather than brandy, the British counterpart. Rum was far cheaper then brandy and was made from leftover molasses. Rum amongst the American minds alleviated hardship and provided a liquid form of central heating during harsh winters. More importantly alleviated the dependence of foreign imports. In some cases, rum was so cheap that a one day wage could get drunk a person for weeks. Indirectly, rum triggered the American Civil war. The story goes like this, as the colonies grew economically and constantly became more independent of foreign goods, the British felt that they were losing money from a market that before they controlled in a monopolistic manner. As a result, they decided to put taxes on the molasses, the main ingredient of rum. However, the British felt that they could exploit the Americans and kept increasing the taxes to see if the Americans once and for all opted for brandy. Instead, the number of rum producing factories increased and smuggling molasses became a normal business. During the fight for independence, the American soldiers opted for rum. As Henry Knox said in a letter, Besides beef and pork, bread and flour, Rum is too material an article to be omitted, he wrote, No exertions ought to be spared to provide ample quantities of it. Distilled drinks helped shaped the New World since it served as a form of income and as a form of enjoyment. After the age of exploration, came the Age of Reason where everything was put into contest. No longer were Greek and Roman scientific commonly accepted. As Bacon expressed, There is no hope of any major increase in scientific knowledge by grafting or adding the new on top of the old, referring that in order to develop new thoughts have to be accepted. Along with this advance came coffee, which promoted sharpness and clarity of thought. It became the preferred drink for scientists, intellectuals, merchants and clerks. Coffee instead of relaxing the mind instead sharpened it and was usually drank during the mornings or during continuous working time. Coffee drinkers argued that with alcohol people had a clouded view of the world; therefore, coffee was there to clear it. Coffee success is mainly as a result of the coffee houses. The coffee houses differed from the taverns in which they were often visited by scholars rather than by the common man, and had an environment more tranquil and better to think. Coffee houses were used as information hubs; there you could tell your thoughts of the book you just read, talk about new scientific developments, simply any information you could find in a coffee shop. These were so important that for example, after Hooke demonstrated an improved form of astronomical quadrant a the Royal Society, he repeated his demonstration at Garraways coffeehouse. In a certain manner, coffee helped European nations to develop at a faster rate since with coffee and coffee shops people were able to discuss and exchange ideas amongst them. Even today, coffee plays a major role in keeping our society awake and up to task. Despite its reach, coffee was not able to compete in England with a drink similar to coffee called tea. During the 17th, 18th and early 19th century, British enjoyed its golden reach. As Sir George McCartney described, this vast empire on which the sun never sets. Indeed it was true since Britain had colonies in America, Asia, and Australia, meaning that the sun was always seen in any one of the colonies. Britains reach during this epoch was immeasurable and its power imaginable. However as any other empire they needed a national drink. The British opted for tea that had been invigorating the Chinese for quite some time. As coffee, tea promoted, clear thought and the spread of thought. However tea was not well known in Britain until Catherine of Braganza, the wife of Charles II introduced tea to the English court. As any other mayor power, the citizens view their rulers of examples of what to do, so they inferred that drinking tea was good. Even some scientist said that tea had special powers. Such was the case for Cornelius Bontekoe who said, We recommend tea to the entire nation, and to all peoples! he declared, we urge every man, every woman, to drink it every day; if possible, every hour; beginning with ten cups a day and subsequently increasing the dosage-as much as the stomach can take.One of the most important aspects of tea was its economic factor. The East India Company, the largest at its time recorded that sixty percent of its profits derived from the tea trade. Moreover, ten percent of British tax revenue  derived from the tea. Clearly, teas economic influence is undeniable. With tea, Britain was able to develop settlements so far away, such as that of Hong Kong. Tea influence in Britain colonies helped Britain input more revenue since they created the drinking of tea as away of life. Everyone no matter their social class needed to have their tea at least once a day. As a result, tea was a drink that was s o popular that Britain it spread through the world and became the main association with Britain. Coca-Cola, perhaps the most well known brand in the world is a carbonated drink that was developed from Carbonated Water, or just simply Soda. Coca-Cola was developed by John Pemberton, a pharmacist who lived Atlanta, Georgia. Most people believe that the creation of Coca-Cola was a mistake. However this is false because in fact Pemberton was an experienced medicine producer and while creating Coca -Cola he was trying to find another remedy for stomach ache. While devising the formula, Pemberton added Coca that has a stimulating effect; later he added the koka leaf from Western Africa. In order to put a name for his invigorating, refreshing, quenching beverage he named it Coca-Cola referring to the two main ingredients of the product. Coca-Coca introduced globalization into our minds. Rather than thinking for a single market, Coca-Cola owners believed in mass production and versatility of the product. Advertisements such as, Drink Coca-Cola. Delicious and refreshing, showed the world that the age of reason was light years away and that now it was the dawn of globalization. For Asa Candler the Coca-Cola business turned out to be really profitable. First the product was easy and cheap to produce and people paid a lot for each drink. Following his purchase of the company came the prohibition period; a period were alcohol consumption was illegal in the United States. Therefore, as a remedy people opted for Coca-Cola. As a result, Coca-Cola enjoyed a relative monopoly in drinks. However this hit hard by the end of prohibition when alcohol reanimated its sale. Right after the prohibition, people said, Who would drink soft stuff when real beer and he-mans whiskey could be obtained legally? Furthermore, Coca-Cola was hit even harder with the innovating drink sizes of Pepsi that offer a similar flavor for a reduced price. Coca-Cola globalization was marked when Coca-Cola set a policy that those  fighting the war (World War II) would have a Coca-Cola no matter where they were. The refreshing drink inside that remarkable bottle was so important for the soldiers since it made them feel at home. Also, as people outside the war effort saw the soldiers consuming the drink, they opted to start drinking it. Coca-Cola influence today is undeniable; Coca-Cola is simply globalization in a bottle. Six drinks, each drink including beer, wine, spirits (distilled alcohol), coffee, tea, and coca-cola have been a catalyst for the development of our society. Each one has had its glory period and its place in history without them, the world would not be the same, nor as developed as it is today. From the start of civilization, to today globalize society each drink has played a major role in our development as a civilized world. However, the drink that we have to pay more tribute is water. Through history water has been essential for sustaining human life, but no one has paid respect to such precious item. In less than a century, water will become the transparent oil since only two percent of the whole planets water is drinkable. Although we live in a place where we believe there is sufficient water, there isnt, and we have to face it. In places such as Darfur and other dry places water has become so essential that instead of fighting for diamonds or any other resources; they are fighting for land in order to obtain at least was necessary for survival. If us (the youth), dont stop consuming that much we will have to find another remedy for survival because at its pace water could start lacking in many critical places. In the end, we cannot be self-centered and just think of ourselves, we have to also think of taking care of unacknowledged earth. American Beverage Association History of Beverage Products and Companies. American Beverage Association Beverage Industry News Resources Home. 14 Apr. 2008 . Beverages and Drinks History and Origins of Beverages and Drinks. Inventors. 14 Apr. 2008 . Standage, Tom. A History of the World in 6 Glasses. New York: Walker Company, 2005.