Banning Violent Video Games On Children - 1545 Words

Banning Violent Video Games A child is killing police officers. A teenager is hiring prostitutes to potentially kill them. He is using weapons such as guns, chainsaws, and knives to kill and commit horrible crimes. Thousands of children and teens participate in these actions daily. How? Violent Video games such as Doom, Call of Duty, and Grand Theft Auto are just a few of the games that are full of these awful actions. The Harvard Mental Health Letter states, â€Å"The Pew Research Center reported in 2008 that 97% of youths ages 12 to 17 played some type of video game, and that two-thirds of them played action and adventure games that tend to contain violent content† (Violent...Young People 1). Another investigation showed that over half of the games the ESRB rates contain violence, and over 90% of those games are evaluated acceptable for people over the age of 10 (Violent...Young People 1). These violent video games contribute to aggressive behavior, bullying, and rec ently spotlighted school shootings. Many believe these games should be banned for children and teens. Critics say that these games give adolescents a way to vent out their anger and frustrations in a safe environment and that there is research to prove violent video games have no effect on normal children. Because they are harmful, video games that promote violence should be banned in regards to children and youth. The first and most important reason video games should be banned for children is theShow MoreRelatedRegulating Violent Video Games998 Words   |  4 PagesRegulating Violent Video Games Introduction: I. A. Whose place is it to deal with the problem? 1. Parent should censor their children. 2. Why parents should censor children. 3. The possible result if our children are not censored. II. A. Should the Government regulate violent video games? 1. What would happen if the government regulates video games? 2. Why I am against the government’s involvement in regulating video games. 3. Regulating ourselves. Conclusion/Closing:Read MoreVideo Games Make Children Violent Essay748 Words   |  3 PagesIntroduction Video games have become a staple in the entertainment industry. Families coming from various backgrounds across the world own a video game system. Shooting games such as call of duty have become particularly popular amongst young teenagers. These types of games have led to a very popular debate. The question being do violent video games make children violent? Prosecutor Steven F. Gruel believes that they do cause children to become violent while defense attorney Patricia A. MillettRead MoreVideo Games, Violence and Parenting Essay626 Words   |  3 Pagesresponsibility to teach their children right from wrong. If a parent teaches them what is and what isn’t okay, then the majority of those kids are not going to grow up and think that it’s cool and awesome to run around imitating things they see on the T.v. or in video games. Parents who refuse to take this responsibility should also refuse to buy the games in the first place – Most if not all violent games get at least a ‘’Ages 15+’’ rating on them. Two: children growing up in a violent environment, beingRead MoreAlice And The Video Games1330 Words   |  6 PagesAlice and the Video Games Alice, an ignorant little girl from Alice and the Wonderland tumbled down the rabbit hole into a world of meaninglessness (IMDb); today, proponents of banning violent video games are following Alice, stumbling over themselves into a pitfall of a lack of substantial evidence and reasoning. An exemplary example of such a proponent is Eric Roberts, the uncredentialed author of the article â€Å"Violent Video Games Produce Violent Behavior in Our Nation’s Youth and ShouldRead MoreViolent Video Games Should Not Be Banned1170 Words   |  5 Pages2014 Violent Video Games Should Not be Banned Violent acts committed by children seem to occur on a monthly basis. What is to blame for this trend? Many people try to find, what they would believe to be, a likely source for the violence once. Some people turn to violent video games as the reason why violent acts occur amongst children. Some would even argue, that violent video games in general should be banned. Violent video games should not be banned because they do not cause violent behaviorsRead MoreThe Negative Effects of Violent Video Games Essays1274 Words   |  6 Pagescome with positive and negative effects. The video games of twenty-five years ago have evolved into something different and in some cases something dark. Research has shown in many cases that video games have negative effects such as: increased aggressive behavior, desensitization, and poor physical heath on adolescents. Many researches also think part of the problem arises because adolescents do not receive enough parental supervision with these games. After discussing these negative effects itRead MoreVideo Games : Can It Cause Violence?1379 Words   |  6 PagesVictor Chau Professor Myers ENGL-1301 Video Games: Can it cause violence? Any action against violent video games should be met with more research and that any banning of violent video games should come under more significant scrutiny. For sometime, many people consider violent video games to be the cause of violent behavior in the younger generations. However there are also people who would refute such claims that violent video games are the causes of tragedies, and would point to another reasonRead MoreShould We Ban Violent Video Games?2095 Words   |  9 PagesShould we ban violent video games? That is the question. However, let’s say we should ban violent video games. Now comes the next question; can we ban violent video games? The answer to that question is no, not at all. Why? Because they possess defense under the first amendment of â€Å"Fre edom of religion and speech (10).† The bill of rights states, â€Å"Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech,Read MoreShould Violent Video Games Be Ban? Essay617 Words   |  3 PagesViolent video game had been a problem in the Unite States. Many people believe that violent video games should be banned, claiming they have negative effects on people.Violent video game is not like the real-world. Video games have become not only a form of entertainment, but also another way for people to escape reality and to enter their own virtual fantasy. James Gee explains that, if you blame violent video games for horrific events that have occurred is much like putting the blame on food forRead MoreViolent Video Games and Their Effects on Adolescents794 Words   |  3 Pages2012, U.S. video game software sales reached $6.7 billion (174.8 million units) and computer game sales were $ 380 million (13.2 million units)† (Improving Economy). To many, the violent video game industry has turned all adolescents into mass murderers. However, they’re absolutely wrong. Very seldom do adolescents who play violent video games commit acts of violence, and the ones who do usually have a mental disorder. Instead of blaming the tragedies that occur on violent video games, the news media

The Eugenics Movement During The 20th Century - 1339 Words

Elements of the American Eugenics movement acted as models for the Nazis, whose radical interpretation of the movement lead to the Holocaust (Dolan DNA Learning Center). Eugenics is simply the controlled reproduction of individuals with â€Å"good† genes and discouraging those who have â€Å"bad† genes against reproduction (Dolan DNA Learning Center). Many Eugenicists lobbied for social legislation to keep racial and ethnic groups segregated. They also sought to restrict immigration and sterilized those who were â€Å"genetically inept† (Dolan DNA Learning Center). Eugenic ideology was deeply embedded in American popular culture during the 1920s and 1930s (Selden). The proponents of Eugenics were the best and brightest of civic reforms and professional leaders (Platt). The Eugenics movement in America was a national shame; from its origins, overall purpose, supporters, and its policy influences. In order to understand why the Eugenics movement gained a strong fol lowing during the 20th century, one must understand the movement’s origins and general purpose. Eugenics can be traced through social and scientific origins. Eugenics was established after a turbulent era in American history (Allen). American industry was growing rapidly; there were more Americans leaving rural areas for life in the big city (Allen). Social Darwinism was a movement that was attempting to explain social and economic inequalities (Allen). Eugenics offered a solution to the rapidly growing problem of the poorShow MoreRelatedGattaca Essay1235 Words   |  5 Pagesis ingrained with eugenics, evident by the clear institutionalized discrimination. Eugenics is a set of beliefs and practices that aim at improving the genetic quality of the human population. Eugenics is not a â€Å"new† concept, people have been discriminating based on looks ever since prehistoric times. The movie inspired me to do some research on popular eugenics movements in the post-indust rial age (1850-present). My primary goal of was to identify the motives behind early eugenics practices, how eachRead MoreHuman Rights Are The Rights One Is Entitled To Based On1232 Words   |  5 Pageslaw. The most significant of these laws and documents emerged after the 20th century, due to the atrocities that occurred during that time - war, genocide, expulsion, and mass sterilization – and in particular, focused on the rights of women and racial minorities. While the rights of sexual minorities were also impacted, this essay will only examine the rights of women and racial minorities in the context of the main 20th century horrors because they were the two groups most affected by these horrorsRead MoreEugenics Is A Theory Of Eugenics1579 Words   |  7 PagesDuring the late 19th and early 20th century a popular new theory started to spread. Based in the ideas of Charles Darwin, the theory of eugenics came about. During its time, it was embraced almost unanimously thro ughout the world. This theory had very few objectors to the practice of eugenics. But what is eugenics anyways? Why was it poplar exactly? And what were its impacts on the world we live in today? Eugenics is a theory that had many different reasons for being popular, and many differing impactRead MoreEugenics And The Eugenics Movement1559 Words   |  7 Pagespaved with good intentions; this clichà © quintessentially describes the eugenics movement. Eugenics is the controlled reproduction of individuals; the main focus of eugenics is to isolate â€Å"good† genes from â€Å"bad† genes (Dolan DNA Learning Center). The main goal of Eugenics is to create a higher quality human race (Dolan DNA Learning Center). This movement became the center of which the twentieth century orbited around. The movement swayed numerous significant policies, which were implemented within theRead MoreEugenics And The Eugenics Movement1530 Words   |  7 Pagesthat was paved with good intenti ons†; this clichà © quintessentially describes the eugenics movement. Eugenics is the controlled reproduction of individuals; the main focus is to isolate â€Å"good† genes from â€Å"bad† genes (Dolan DNA Learning Center). The primary goal of Eugenics is to create a higher quality human race and became the center of which the twentieth century orbited around (Dolan DNA Learning Center). The movement swayed numerous significant policies, which were implemented within the UnitedRead MoreDarwin and History1162 Words   |  5 PagesGerman in 1868 and translated into English in 1876. Haeckel would confront what Darwin had eluded in the Origin with distinct social and political predispositions and influences. To fully understand the development of German Darwinism, the 19th century German ethos must be closely examined. Crucially, â€Å"Darwinismus† (Weindling, 1989, p. 311) matured simultaneously with the unification of Germany in 1871. The transformation of Germany into a politically ‘unified’ nation would have a deep influenceRead MoreWorld War II : The Idea Of Creating A Master Race1588 Words   |  7 PagesDuring World War II the idea of creating a â€Å"master race† was a large goal that was in the minds of the Nazi’s, but this fact is quite common knowledge to many. Whether people know the idea through knowledge of Hitler’s reign committing genocide during the Holocaust, or by knowing his want for blonde hair and blue-eyed citizens. While many know these facts and beliefs, there are still the individuals whom do not know the name behind this social movement, or part of the history and current practicesRead MoreEugenics : The And The Pursuit Of Happiness1365 Words   |  6 Pagesthis period of time is considered â€Å"Eugenics†. Eugenics can be seen as a reasonable, and fair thing to do. However eugenics is now seen as an unreasonable, vicious and corrupt thing to do. Eugenics is still a problem that America daily; now it is just classified in a different way. The word Eugenics comes from the Greek roots for good and origin, or â€Å"good birth† therefore it involves applying genetics for the purpose of improving the human race. The term eugenics was first used by Francis Galton,Read MoreThe Eugenics Movement Essay1541 Words   |  7 Pagesstarted a movement known as â€Å"The Eugenics Movement.† The idea of eugenics was eventually picked up by Germany, China, Peru, India and Bangladesh. The movement is still in effect till this day; however, it is not as prevalent as it once was. The beginning of the Eugenics Movement all started at Cold Spring Harbor, New York. The United States coined the term Eugenics from Great Britain in the early 1900s. In the year 1910, a man by the name of Charles B. Davenport founded the Eugenics Records OfficeRead MoreThe Human Perception And Distinction Between Gender And Culture1963 Words   |  8 Pagesthought have often contributed to overhauls of the human perception and distinction between gender and culture. Consequently, scientific revolutions have also triggered sociopolitical movements, which have had negative and positive connotations on culture and society. This overhaul in scientific thought began in the 19th century with naturalist Charles Darwin and his theory of Darwinism. Darwinism states that animal species continually evolve through the complex processes of natural selection and those

Integrated Community Sustainability Planning †MyAssignmenthelp.com

Question: Discuss about the Integrated Community Sustainability Planning. Answer: Introduction Ochre Restaurant is a high-end catering company that is located is the City of Cairns, Australia (Ochre, 2017). The company is highly awarded given its quality and unique products and services, and currently operates in most parts North Queensland (Cairns, Port Douglas and Palm Cove). Apart from its exceptional cuisines, the restaurant also offers modern conference facilities, host any corporate event, amazing wedding receptions among other special events. The company is in need of a comprehensive design and implementation of an Integrated Marketing Communication strategy to address its present related challenges. For instance, the company is facing direct and increased competition from other well-established restaurants in Cairns. These competitors have employed comprehensive marketing campaigns that are increasingly attracting the attention of other consumers in market (Ochre, 2017). Such competitive rivalries if not adequately mitigated is likely to influence Ochres targeted consumer loyalty. This is because consumers in Cairns are being exposed to varied information and messages on the related services in the market. Ochre must therefore embark on an effective brand awareness campaign and a detailed IMC strategy. This will enable Ochre to reach to its targeted consumer bases, influence and retain their loyalty (Ochre, 2017). Consequently, this report has included an Integrated Marketing Communication (IMC) Plan that will help Ochre to increase its brand awareness by 20% in the Australian market. The IMC Plan will include various communication objectives, the companys segments and target markets, positioning and communication strategies, and the projected budget among other important metrics. Ochre is currently facing direct competitions from other restaurants in Cairns. Some of these restaurants include the Vivaldis Restaurant, Tamarind, Temple of Tastes and Restaurant M Yogo. These restaurants offers relatively similar products and services, and are currently engaged in numerous marketing campaigns to attract and retain Ochres co consumers. Therefore, Ochre Restaurant aim at mitigating these competitive threats by devising relevant communication strategies that will converse its unique and diverse service and product offerings to the targeted consumers. This will include increased marketing campaigns aimed at sensitizing the target markets of Ochres unique banqueting experiences and strengthening its brand influence. Such initiatives are likely to increase consumption decisions and attract more customers to the company. Analysis of the target market Ochre Restaurant generally appeals to an expanded target market that include households (family dining) in the City of Cairns. Most of these families are looking for exciting dining experiences and Ochre Restaurant promises the ultimate feeling of enjoyment. Ochre also targets individuals with special dietary requirements with specially crafted native ingredients. Ochre further targets the youthful generations with its delightful and modern exciting cuisines. Indeed, the companys exquisite dishes are savouring further explaining why this target group is relevant. The company also targets corporate events given that it has some of the best catering services in North Queensland. The restaurant has a competent team of planners, and therefore, corporate entities can be sure of unique and truly memorable experiences. Lastly, Ochre targets wedding events with its quality wedding planning and catering services. According to Kotler (2011), consumer brand awareness refers to the characteristic ability of an individual consumer to recall and establish a particular brand. Research by Belch Belch (2004) further connects brand awareness to the companys brand symbol, name and logo among other important facets. Consequently, to shape a strong brand awareness campaign, Ochre must ensure that its consumers can articulately comprehend its diverse brands. Specifically, there must be a clear description of the products and services that are being offered by Ochre to differentiate them from those offered by other market players. Ochre has a well-established business connection and adequate market experience in Cairns. However, there is an inherent need for the company to increase its consumers through brand awareness of its varied products and services. Therefore, to pass relevant information to the targeted audience, Ochre must embark on a well-organized marketing campaign that will be based on simple and general communications about the restaurant. Undoubtedly, increased brand awareness will help Ochre to establish a strong brand equity and name in a market that is increasingly becoming competitive. When the companys products are repeated frequently, the target consumers will be able to easily recall in their memories. Therefore, according to Roberts et al. (2011), effective brand awareness campaign should utilize the concept of buyers psychological processes of recognitions. Specifically, brand awareness will help Ochre to elicit certain emotional attachment towards its products. This will be attained through a comprehensive feedback program that will be used to gauge the consumers level of partiality and awareness for Ochres products and services (Luthra, 2015). The feedback program will also help Ochre to address various issues or feelings that may arise from the customers varied responses. Such programs will further help Ochre to continue with its communication as an appealing entity that resonate well with its consumers (Morecroft, 2015). Moreover, Ochre plans to market itself as a company that cares for the ultimate satisfaction of its customers (Broderick Pickton, 2001). This is a very important strategy that will differentiate it from its close market competitors in Cairns and beyond. As such, in its awareness campaigns, the restaurant will continue to communicate its distinctive dining experiences and identify some of its exclusive selling points based on the perception of the target consumers actions, insolences and personal inclinations. Ochres consumer awareness will be attained through the use of the companys website and other social media sites such Twitter. These platforms will help the restaurant to establish consumer preferences and aggregate diverse suggestions on brand improvement and supply. Correspondingly, through these social media sites, Ochre can effectively communicate its commitment towards superior and quality provision of products and services. Brand awareness will significantly influence the probability that Ochre dining experiences will be considered by locals in Cairns and from other parts of Australia. Majorly, the company relies on its exquisite services to increase its brand awareness. Therefore, psychologically, Ochre Restaurants superb services and products generates strong awareness among consumers who have an increased inclination to dine at the restaurant. Ochre Restaurant marketing communication objectives Ochre derives most of its marketing objectives from Hierarchy of Effects Model stipulated in the figure below. According to this model, consumers purchase decisions are mostly determined by various cognitive, emotional and interactive phases. Such phases include the inherent need to increase brand awareness, information about product and services offered, taste, inclinations, belief and ensuing consumption. Based on this model, Ochres primary marketing communication objective is to increase its brand awareness and power in Cairns and other parts of Australia (Madhavaram et al., 2005). In general, some of Ochres long-term marketing communication objectives include: To create a general brand awareness of Ochre Restaurant among the targeted consumer base To gauge the targeted consumers level of preferences and probability of purchase To establish a strong relationship with the targeted consumers by offering them splendid products and services To escalate the overall companys sales and maximize its profit margins These marketing communication objectives will help Ochre to stay focussed on attaining its overall organizational objectives. Similarly, these objectives provides Ochre with a comprehensive yardstick for gauging the companys perceived successes and failures during the implementation of this integrated marketing communication plan. Ochre Restaurant Brand Positioning Ochre Restaurant aim at attaining brand loyalty among its target consumers. The company will achieve this by convincingly communicating the perceived benefits of its products and services. Ochre will also establish a brand personality that will capitalize on the consumers behavioural profiles and resonance with the companys products. According to Kliatchko (2005) brand personality refers to diverse sets of consumers thoughtful and associative features that relates to a specific brand name. These features can significantly shape individual perceptions about Ochres products and services as they are based on the alleged functional benefits and market performances of the brand name. Similarly, Morgan et al. (2014) describes brand personality as benchmark upon which a company like Ochre can shape their consumers views and establish a theoretical concept about the products and services. Ochres message strategy aimed at strengthening its brand positioning will be that of the companys inherent ability to satisfy the varied needs of all its identified consumer segments. According to Nazari (2016), an effective brand positioning should be able to convince the targeted consumers that the company satisfy all of their normal, physical, social and ego needs. Ochre will differentiate itself from its close market competitors through brand positioning and awareness campaigns that will help in communicating the companys unique and amazing customer dining experiences. Such messages aim at portraying the company as customer-centred with services and products that are exclusive are exclusively geared towards attaining customers fulfilment (Chaudhuri and Holbrook, 2011). Ochre will base its brand positioning on the concept of brand personality given that the company stresses majorly on sincerity, excitement, competence, sophistication and ruggedness. Ochre will strive to make sure that its consumers can effectively relate to the exciting and wholesome dining experiences to further increase its brand awareness and popularity (Chaudhuri and Holbrook, 2011). Also, Ochre plan to make its targeted consumers to perceive its brand name as sincere by making them feel satisfied with the companys services and products. This is aimed at increasing the probability of first time and repeat purchases given that the consumers shall have positive personal perceptions and attitudes towards Ochre brand. Therefore, Ochre must strive to enhance its relationship with the consumers and ensure an emotional satisfaction that will ultimately influence purchase intentions. Such emotional bonding with Ochres brands (illustrated in the figure below) is very instrumental in ensuring the companys market successes. Presently, based on the brand personality framework and on other important analyses, Ochre Restaurant would score highly on areas such as sincerity, competence, excitement and ruggedness (Marin, Ruiz Rubio, 2009). Notably, Ochre will still use celebrities in Cairns to further help in strengthening its brand personality and credibility. Such marketing initiatives will help Ochre to achieve emotional and symbolic resonance within its projected consumer bases. Some of these notable celebrities that Ochre will use will include Australian models and business personalities, athletes and media personalities among other important personalities. Ochre Restaurant Creative Strategy One of the creative strategies that Ochre will develop is an informational or rational appeal that will be incorporated in its campaign messages. Such appeals will aim at resonating with the consumers values and attitudes and will also shape their ultimate purchase decisions. Rational appeal majorly aim at eliciting the consumers views, feelings and behavioural reactions towards the companys dining experiences. According to Marin, Ruiz Rubio (2009), this kind of creative strategy escalates product involvement and timbre with the consumers value systems. Another important creative strategy that Ochre will use is the transformational appeal that will specifically aim at resonating with the consumers emotions. As such, Ochre will ensure that its campaign messages incorporates various emotional dimensions about its dining experiences. For example, Ochre will advertise its wedding planning services as glamorous and amazingly cute as this will attract couples who would wish to make such events to be as successful and memorable as possible. According to Lando (2014), his kind of creative appeal mainly aim at satisfying ab individual consumers sense of identity and form a formidable psychological connection with the companys brands. Ochre Restaurant will instigate an all-inclusive and a harmonised Integrated Marketing Communication campaign to increase its competitive advantage in the Australian food and hospitality industry. Ochre will implement the IMC plan through various communication channels that will combine traditional and relatively modern passages (Syed Alwi et al., 2016). The identified communication channels will help Ochre to effectively communicate its brand positioning among other important brand awareness messages to its target consumer bases. From the competitor and target market analysis, various strategies and communication channels have been identified and will be implemented as part of Ochres IMC plan. The identified marketing channels will be used to influence the purchase or consumption decisions of the targeted consumers. These channels will help Ochre to create a loyal customer base through the convincing messages that will be delivered through such mediums. Therefore, the following are some of the communication channels that Ochre will be using to push the companys diverse product and service messages to the target consumer bases. These communication channels will also augment Ochres brand awareness campaigns and influence subsequent consumptions. Essentially, the use of the subsequently stipulated communication channels will enable Ochre to communicate its increase commitment and ability to provide superior value to its consumers. Some of the channels will also include options for contacting the company back in case of any inquiry and providing possible feedbacks (Celuch, 2017). Promotional events and experiences Ochre will organize various promotional events in in the city of Cairns, Port Douglas and Palm Cove. This will include sampling some of Ochres exquisite dishes in various parts of North Queensland and allowing the public to taste and make important suggestions. Ochre will also occasionally hold selected wedding events at subsidized costs to attract and retain consumers attention and trust. Besides, the company will occasionally introduce coupons to lucky customers who will be treated to beautiful dining experiences. Ochre will also occasionally plan, organize and sponsor an eating extravaganza at Palm Gove. Various promotional flyers will also be issued in the streets of Cairns especially during rush-hours to ensure that the messages about the restaurants wonderful services spread as far as possible. Ochre will also use various celebrities in Cairns such as Christine Anu (actress) to increase its publicity. Notably, the company will direct a considerable amount of investment towards these promotional events to rapidly increase the companys brand awareness in Cairns and other parts of North Queensland and Australia. In addition, Ochre will introduce a customer loyalty program that will include issuing cards to customers who have been loyal to the company. The loyalty program will enable these customers to earn loyalty points that can be redeemed for special dining experience every time they visit Ochre Restaurant. This aim at influencing the targeted consumers to become loyal to Ochre so as to enjoy similar benefits. Ochre will use various print ads such as the weekly City of Cairns pulse magazines to advertise its brands to the targeted consumers. The restaurant will also issue various promotional flyers and fridge stickers across North Queensland (Syed Alwi et al., 2016). Such flyers will specifically display Ochres special offers and briefly explain the companys unique selling prepositions. Ochre will also advertise its amazing dining experiences through popular health and lifestyle and family magazines in Australia. Ochre will also use billboards located in strategic places such as next to train and bus stops in the city of Cairns. The company will also market its products and services through local radio and TV stations to reach to an expanded market base Using direct email and social media sites Ochre will effectively utilize its online presence to amplify its brand awareness campaigns. This will specifically be achieved through social media sites such as Facebook and Twitter among others. Directly emailing the companys products and service offerings to the targeted consumers will also help Ochre to further augment its marketing campaigns. Such emails will also include special links to the companys various social media pages. The use of Facebook and Twitter will help similarly Ochre to access youthful consumers who are very familiar with such platforms Ochre will develop a distinctive smartphone application that will be used to automatically send short text messages on the companys various promotions to the companys present and targeted customers. This application will amplify Ochres efforts of providing value to its consumers and ensuring timely communication of all its upcoming special events (Syed Alwi et al., 2016). The application will help Ochre to increase knowledge and awareness about its brands within the target customer bases. Ochre will use its official website to disseminate important product and service information that will be crucial in facilitating its brand awareness campaigns. This will include vital information on the companys rich history of quality performances among other essential communications. Ochres website will also include contact information and links to the companys various social media sites. According to Lando (2014), companies websites are very crucial in communicating vital information about the company to the present and prospective consumers. Ochre Restaurant will encourage its existing customers to refer friends and close family members by offering them discounted dining rewards. The company will also rely on its present customers to be its brand ambassadors by encouraging them to spread the information about Ochres products and services. Ochre will also encourage its present customers to occasionally check the companys social website for any new information and refer friends and associates to such platforms. Management of IMC Plan Budget at Ochre Restaurant Undeniably, Ochres CEO and owner (Craig Squire) has invested huge amount of money on advertisements. Therefore, there is an inherent need of effective budgeting plan that take into consideration marketing objectives and transparency in expenditures. Ochres finance and marketing managers (Carley) will often be required to clearly clarify to the CEO how every cash allocated for advertisement is spent and possible deficits that may occur. Ochres finance management department will be made up of a team of chartered accountants who are well-versed with various relevant programs such as MS Excel spreadsheets and MS Project. Such programs will enable the team to account for the allocated advertisement expenditure and attain other stipulated organizational objectives. Effective expenditure will facilitate the marketing campaign and ultimately result into more customers at Ochre and expanded profit margins. Ochre will partner with other important partners in communication to facilitate the implementation of this IMC Plan. Effective implementation will significantly increase the impact of Ochres marketing campaign messages directed to the targeted consumers. Ochres owner will regularly assess and review how the contracted communication partners work to ensure compliance with the companys marketing objectives. Some of these partners will include website designers to improve Ochres official website, PR and Events agencies to facilitate relevant activities and competent accountants. Other partners will include graphic and interior designers, celebrities and photographers who will be tasked with different activities. Ochre will conduct a comprehensive evaluation of the IMC Plan every three months to establish the success of the implementation and effectiveness of the strategy towards attaining maximum customer satisfaction and brand fidelity. The first evaluation procedure will involve a careful scrutiny of Ochres internal sales records. This will be used to show whether the IMC Plan had any significant influence on the firms sales figures and other performance levels. Ochre will also assess its cost balance sheet to gauge whether the company recorded any significant increase in profit margins. Ochres owner will also need to justify the companys advertisement budget. This will be attained through comparing the stipulated marketing objectives against actual performances. According to Fill (2005), such comparisons are necessary in justifying whether the amount directed towards the implementation of the IMC Plan is reasonable. Ochre will also conduct a short manual survey on the number of new customers visiting the premises. Subsequently, surveillance cameras that are installed at various strategic locations in the company will be assessed to establish the real customer demographics against the targeted number. Ochre will also determine whether the information on market penetration is accurate through various data mining activities in the companys website (Hair, 2007). Such data mining activities will also establish whether the company is fulfilling various customers preferences. Lastly, a comprehensive audit of the identified marketing communication channels will ascertain whether Ochre is meeting the specified objectives. Conclusion Undeniably, if effectively implemented, this IMC Plan can help Ochre to successfully attain the postulated marketing objectives. Ochre, just like any other company seeks to maximize its profit margins and attaining competitive market advantage. This IMC Plan is based on customers preferences and satisfaction, and if implemented effectively can maximize the desired impact. The IMC Plan further aim at helping Ochre to reach its target audience with their anticipated product and service messages in a well-choreographed intention to establish customer loyalty. The company will achieve most of its marketing objectives by maximizing on the Hierarchy of Effects Model to capture the mental attention and awareness. Ochre will also strive to satisfy the varied quality wants of their clients to capture and retain their loyalty. In essence, the provision of superior quality value and maintaining brand loyalty is a competitive edge that Ochre intends to maintain. References Belch, G. E., Belch, M. A. (2004).Advertising and Promotion: An Integrated Marketing Communications Perspective,(6 Th. New York: NY: McGraw-Hill. Belch, G., Belch, M., Kerr, G,. Powell, I. (2012) Advertising: An Integrated Marketing Communication Perspective. Sydney: McGraw Hill. Broderick, A., Pickton, D. (2001).Integrated marketing communications. Financial Times Prentice Hall. Celuch, K. 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Liberty Vs. Community Essays - Political Ideologies,

Liberty Vs. Community The distinctive attributes of our democracy have been individual liberty since the independence of America came about in the seventeenth century. No other aspect is so significant to Americas reflection of itself. Such freedoms and rights are the sole causes of impacting events in our nation, from new European settlers to the construction of our Constitution. However, the argumentative standpoint of political theorist Alan Brinkley points out that although such liberty has been central to our history and basic to our political and social system. They have not been the only forces shaping our public world. At least equally important, through most of American history, has been the idea of community (p. 87). The entire concept of liberal philosophy is based upon the liberal and conservative standpoint. The liberal point of view correlates with communitarianism. The Democratic Party would be the closest political group associated with this standpoint in particular. This concept is centralized around social capital and wealth redistribution. Many contemporary communitarians consider community and localism to be hand in hand. Their beliefs are that such gatherings as the neighborhood church, PTA, Little League, and the local bowling league are the root of civic vitality. The controversy that lies within the idea of social capital is whether or not people are truly concerned about forming a community. Are people going to bother joining the local PTA or other random gatherings for the sole purpose of community benefit? Brinkley opinionates that it is the voluntary associations that brand it feasible for individuals to interlace themselves into a commonwealth. Brinkley points out two sides of the communitarian view. One viewpoint is that there is a common link between the local community and the nation. They foresee community interaction and social reliance consequent from local civic life. Which thereafter emanates into a plentiful political community. On the contrary, other communitarians, foresee no corresponding links. They claim that the danger to community is not only incessant individualism, but also excessive centralization. This correlation contradicts the other communitarian point of view in that instead of linking with the nation, they see the community as opposing it directly. Another additive to the liberal standpoint of liberalism is wealth redistribution. This would be the distribution of funds to society for a universal benefit. One easily recognized example of this would be FDRs proposition to bring America out of the Great Depression, the New Deal. These plans consisted of a variety of programs designed to socially reform the United States and replenish the economy. Examples of this agenda were programs such as the WPA, CCC, and Social Security. The entire concept of wealth redistribution is centered on the idea of equality when it comes to funds. The Democratic Party, and therefore communitarians, strives to make America as balanced as possible. They basically are looking to disperse wealth, rather than have a small group of people that have nearly all of the money in America. For example, the amount of riches owned by Bill Gates is enormous and unjust to society. Such wealth should be equally apportioned throughout our nation, rather than in one individual bank account. The conservative standpoint of liberal philosophy consists of a more individualist view. This type of perspective closely associates with the Republican Party. Whereas, the communitarian outlook focuses more on the us, conservatives choose to focus on the me. That is, importance lies on the amount of wealth generated by an individual person. Social Darwinism is a main focal point of the conservative outlook on Liberalism. This concept relies on the application of Darwins idea of natural selection to society. In simplest terms, its survival of the fittest. Every man is responsible for himself. This, of course, contradicts the liberal side, which looked to distribute wealth. Republicans believe that order is a necessity for freedom to be obtained. Lassez Faire Capitalism is yet another strong outlook of the Conservatives. This concept revolves around a hands off society that would develop through strength and competition. Such a competitive and individualistic lifestyle is ideal to Republicans. It allows them to generate as much wealth as possible, and sets up a free market for them to thrive on. Political Theorist Alan Brinkley gives a detailed account