Little Women Essay -- Literary Analysis, Louisa May Alcott

â€Å"Captured the nuances that still move me to laugh and cry† (Delamar xiii). Louisa May Alcott is such a wonderful woman who was known not only as a great writer, but also a fighter for justice and advocate of human rights. No matter how many difficulties Louisa faced in her life, she had succeeded in achieving her dream. She wrote one of the greatest books of her era, Little Women. She participated in anti-slavery activities, and was a non-official feminist. She worked hard for fans and neither for fame nor money. Louisa May Alcott is example for all of the people in the world. Louisa May Alcott was born in a poor but full of love family. She grew up with the kindness of her father and loveliness of her mother. Louisa May Alcott’s father was a writer, and a great influence on her. Her mother was a pioneer in the women’s suffrage and abolitionist movement. Louisa showed interest in writing when she was the child. She used her father’s dictionary and philosophy book to study when no one saw (Delamar 3-5). Her family moved many times, and only when she got fourteen, she had her first personal room (Shealy xix). Louisa May Alcott and her three sisters got education at home by her father. In spite of her poor and hard life, she tried to overcome hardships. When Louisa May Alcott turned seventeen, she was such a beautiful woman, who was tall and charming. She had great blue eyes and brown hair. However, she would never get married because she thought that a woman could take care of herself without a man’s supports (Delamar 34). Because of her difficult life, she began to work at an early age. She worked as a governess, a seamstress, and a teacher. When she was fifteen, she taught some of her younger playmates. During her teaching and... ... appetite, and all her sicknesses teased her, she continued work. She was not able to write by her right hand, but she forced herself to learn how to write by her left hand. Louisa May Alcott worked on Jo’s Boys, and she knew that it would be her last story (Delamar 136). On March 4, Louisa May Alcott came to visit her sick father for the last time, and he died on that same day. Two days later, she followed her father without any regret. She left behind a wonderful work; all her books, letters and journals are part of American history (Matteson). In spite of hard life, she achieved everything she wanted. Louisa May Alcott is analogy of perfect and free woman. She proved that hard working can help to achieve dream. People read her book up till now. â€Å"One thing she gained was something she never dreamed of – Louisa May Alcott achieved immortality.† (Delamar 142).

Evaluative Analysis of “Barn Burning”

William Faulkner’s short story entitled â€Å"Barn Burning† is a depressive manifestation of discrimination and oppression in the society. Many people especially slaves experienced in this kind of situation. Even if they were not convicted of any malicious act, they will become the prime suspect or the criminal of any unlawful actions towards the ruling class. Despite of the Abner’s character as a father and a worker contacted to the character of the main protagonist, Abner’s son. This story illustrated the circumstances and conflicts within the family in the eyes of a child.Sartoris loves his father so much but he could not tell his father how much because his father refuses to interact with his family due to successive problems in his work. In this case, the actions of the father always mould the situation of the family for he was the source of strength, weaknesses, failure, and success of everyone that gives unpredicted experience in each of the family members. â€Å"Barn Burning† is a story of a family who was being deprived in their society. Because the place was just a small county, every actions of each family or even a person were seen by everyone especially those in the ruling class.Abner Snopes, the father was suspected of burning the barn of his neighboring farmer. Despite of the fact that he was only suspected to do the unlawful action, he was already connoted as a â€Å"barn burner†. In a small place, they conduct a trial wherein they must know the reasons and evidences of burning the barn. They keep on asking Abner but he did not speak for his own yet, he almost remains silent and unpredictable. The Court of Peace dismissed the case and asked Abner to leave the county, which was the only way to â€Å"solve† the problem.Abner and his family went out the county. As they went away from their previous location, a new landlord and aristocrat went by their lives. Major de Spain owns the house they occupie d. He wants Abner to pay him a hundred dollars for the rent but Abner could not able to pay him that amount that is why de Spain told him to give him twenty bushels of corm from his farm to be the payment of their stay. Abner could not say anything because he knows that he has nothing to offer due to their lack of profit and their previous problem in their county.He did not accept what de Spain wanted but he did not also refused because he does not have any power over him. Satoris, Abner’s son did not want to pay de Spain because these were the only things they have. If they give it to de Spain, they will suffer more. Abner could not find a way, until one night while eating, de Spain’s rug partially burned. Abner did not know what to do; his temper went up again and releases his anger to his family especially to Satoris for it was always there to watch his actions. One day, they went to the Justice again.The Justice knew that de Spain’s rug burned because Satori s have told him, for the reason that Satoris think that it was the only way to defend his father from probable punishment due to accidental burning of the rug, but it does not happen. The Justice asked Abner to pay more than the bushels of corn because of the burned rug. Abner did not say anything that made the case dismissed again. Abner’s mind and heart was full of problems and heartache, which was seen by Satoris even if he refused to confess. Until one night, Abner decided to burn de Spain’s barn as his revenge to him for his inhumane actions towards him and his family.Abner runs toward the trees in the dark and went to de Spain’s barn. Satoris followed him but he could not find his father because of the darkness. He saw de Spain and warned him that his father would burn his barn. After de Spain heard Satoris’s confession, he went to the trees and find Abner with his horse. While Satoris was finding his father, he heard two shots of gun that made him think if this would be the assassination of his father or his brother’s gun whom to be his father’s accomplice. Due to tiredness, he did not saw his father. He went home when the sun rises and thinks of his father with fear, sadness, and revenge in his heart.Personally, I can say that the main protagonist in this story is Satoris because the story went on from his perspective as a child even if the author uses third person point of view. The narrator did not speak for the father but for the son who seemed to grow with unusual scenario and an irony of innocence and maturity within his heart and mind. After what had happened to his father, Satoris wants to comfort and give his father the strength but Abner refuses to communicate with his family especially with Satoris for he knew that he was just a child not knowing anything in the real world, which was the opposite of his recognition to his son.This scenario was seen throughout the story from the beginning up to the end that Abner did not give Satoris a chance to show his capability to help his father to minimize his circumstances. The words â€Å"get back into the wagon† were always the dialogue of Abner when he did not want Satoris to tell the truth. Aside from this, he only speaks to Satoris when he is mad as if Satoris and his family member were his punching bags. Punching bags means his way of releasing his anger by way of shouting and yelling at them. â€Å"You were fixing to tell them.You would have told him,† He didn't answer. His father struck him with the flat of his hand on the side of the head, hard but without heat, exactly as he had struck the two mules at the store, exactly as he would strike either of them with any stick in order to kill a horse fly, his voice still without heat or anger: â€Å"You're getting to be a man. You got to learn. You got to learn to stick to your own blood or you ain't going to have any blood to stick to you. Do you think either of them, an y man there this morning, would?Don't you know all they wanted was a chance to get at me because they knew I had them beat? Eh? † Later, twenty years later, he was to tell himself, † If I had said they wanted only truth, justice, he would have hit me again. † But now he said nothing. He was not crying. He just stood there. â€Å"Answer me,† his father said. (Faulkner, n. d. ) This situation is one of the most significant interactions between the father and the son where we could see that a father will always be the authority while the son will always beneath the authority’s actions and words.However, it also shows that Satoris wants to tell his father to listen to him – to what he wants to say and what he wants to make him feel despite of everything but he could not because he knew that his father was already numb by all their tragic situations. Another issue emerged in the story is the formulation of family versus morality. The contradiction b etween family and morality evolved from the beginning and developed within the middle up to the end of the story. It was a circumstance for Abner because he was the connected between the two – he was the bridge to the interrelating and opposing factors within him.Abner wanted to gain his and his family’s morality after what happened to them in the county that is why he chose to went away from their place, but the life and survival of his family was in the county, it was very hard for him to decide as the father and the ruling power. The story also demonstrated how Abner became powerful within his family where his words would be the rule while within his landlord and the justice, he was nothing but a farmer – a low class farmer without eyes to see, ears to hear, and mouth to speak.If Abner's violation of his own code is the impetus for Sarty's breaking away, why didn't the whole Snopes family run defiantly to the de Spain's home? It is because this breach of stan dards comes at an impressionable stage of Sarty's life, while he still bares â€Å"the terrible handicap of being young, the light weight of his few years . . . not heavy enough to keep him footed solid in [the world], to resist it and try to change the course of its events† (220). This â€Å"handicap† allows him, unlike the others, to see the wrong committed by his father and to strive to prevent its disastrous consequences.Many issues are needed to discuss in the story that emerged and developed throughout the flow of the narrative such as political, social, cultural, and personal aspects of the characters. In terms of political aspect, the situation within Abner and the Justice happens in reality. The Justice depends on the ruling class or the elite rather than the people who need him like Abner and his family. His dismissal of the case signifies that Abner was just a small person who cannot pay the Justice’s job as the same as what his landlord used to do to win the battle in the court.This political issue shows that there is no hope for people like Abner who needs the help of law but they close their doors because Abner cannot pay them huge amounts like those others. Social problem in this story was seen through the problem of morality. Discrimination was taken place in this story in different angles such as the discrimination towards the capabilities of a child, the discrimination towards low class people, and the discrimination towards women.Discrimination towards children can be seen within the clash between the father and the son wherein, the son cannot show what he got because he was just a kid, which was shown by his father. Discrimination towards low class people can be seen within the clash between Abner and his landlord, wherein his landlord keep on telling him that he could not be able to rise from poverty because he was a â€Å"Barn Burner† and he will always be the barn burner as long as he lives. On the other hand, the discrimination towards women can be seen through the characters of Abner’s wife, sister, and his daughters.All of them have no voice in their family. They just keep on asking themselves what is happening without any confrontation between them and Abner. The character of Abner’s wife was weak as what the narrator illustrated wherein she only used to cry and to shout when Abner is doing something unusual, but there is no resolution within her – just an explosion of her feelings through tears and yell. Cultural issues also emerged within the family. Their family culture was seen when they went to their new house. All of them have their own tasks, from the father, the mother, the aunt, up to the children.However, the emergence of the conflict did not come from their tasks but from their own beliefs as individuals. Abner’s belief as a father did not match from the belief of the mother and his son Satoris but the same with his other son whom to be his acco mplice in the end. Despite of the fact that they are a family, their culture did not match from one another, which resulted more problems and conflicts between them. Personal issues were the primary problem in the story. All of the characters have their own problems, fears, and failures as individuals.Even if they get along as a family, they tend to clash because of their own perspectives and ideologies that are different from one another. Aside from these, their personal issues increased because of their environmental issues or their issues within their environment such as the people around them. Through this, personal issues became the real point of attack of each character to establish their characterization. When it comes to the characters in the story, protagonists correlate one another in order to build their own depiction. However, the father made its character become part of each of the characters in the story.His actions and words manifest significantly towards the realizat ions and ideologies of other characters especially his family. His words became the rule; his scream was the echo of the house, while his face became the image of law in their house. â€Å"If you ain't going to tote, go on and set up the wash pot,† the first said. â€Å"You, Sarty! † the second shouted. â€Å"Set up the wash pot! † His father appeared at the door, framed against that shabbiness, as he had been against that other bland perfection, impervious to either, the mother's anxious face at his shoulder.â€Å"Go on,† the father said. â€Å"Pick it up. † The two sisters stooped, broad, lethargic; stooping, they presented an incredible expanse of pale cloth and a flutter of tawdry ribbons. â€Å"If I thought enough of a rug to have to git hit all the way from France I wouldn't keep hit where folks coming in would have to tromp on hit,† the first said. They raised the rug, â€Å"Abner, † the mother said. â€Å"Let me do it. † â€Å"You go back and git dinner,† his father said. â€Å"I'll tend to this. † (Faulkner, n. d. ) As a whole, all the characters in the story were mould based on the character of Abner.His weaknesses, strengths, failure, and success became their foundation to have their own perspective in life. Despite of the fact that they have encountered cultural, political, personal, and social issues, all of them are connected to the execution of Abner in different situations even the Justice and the landlord expose its character to make the life of Abner more miserable. Justification towards this issue can be seen throughout the story where all their eyes were set to Abner’s actions and expressions.Therefore, I can say that fatherhood is a sensitive responsibility towards family and morality. A man’s family always depends on his strategies and capabilities as the provider of his home. However, his capability to discriminate the strengths of his family members is a lso an emerging conflict for the reason that because of his power, he tends to dominate their own principles without recognizing that it may be the solution to their problem, which resulted failure, inconvenience, and miscommunication within the family. Works CitedFaulkner, William. â€Å"Barn Burning. † Literature: Reading, Reacting, Writing. Ed. Laurie G. Kirszner and Stephen R. Mandell. Fort Worth: Harcourt, 1997. 216-30. Faulkner, William â€Å"Barn Burning by William Faulkner† (n. d. ) Retrieved on October 30, 2007 from http://www. nku. edu/~peers/barnburning. htm Meyers, Michael. The Bedford Introduction to Literature. Boston, MA: Bedford Books of St. Martin’S Press, 1999. ________. â€Å"Barn Burning:† Family vs. Morality. (n. d. ) Retrieved on October 30, 2007 from http://members. aol. com/danieledg1/barn. html

The New Tax Law Through President Obama s Term, Congress

With possibly the last changes to the tax law through President Obama’s term, Congress agrees on making many of the â€Å"Tax Extenders† permanent. These so-called â€Å"Tax Extenders† are tax provisions that Congress has passed over the past few years with short-term expiration dates, at which point the provision would lapse. Typically, after the provision lapsed, Congress would retroactively reinstate the provisions, thus extending its life through the current tax year. This has led to some tax planners relying on the hopes that Congress will reinstate these provisions, without the explicit knowledge that they would do so. Therefore, the now permanent provisions (those that have been extended without a set expiration date) are able to give tax planning professionals more certainty in their projections. The act made several changes to Section 529 Plans alongside with these â€Å"extenders†. The chart below briefly summarizes the new tax law changes from t he PATH Act of 2015 that most closely affect individuals and small businesses. It should be noted that this does not encompass all aspects of the act, as there are several changes that apply to larger corporations, IRS reform, and the prevention of fraud and abuse. *Adapted from â€Å"Congress Approves (Mostly Permanent) 2015 Tax Extenders Legislation For QCDs And More!† by Michael Kitces Permanent Provisions Qualified Charitable Distributions (QCD) – In 2006, Congress allowed qualified distributions from IRAs to be directly given toShow MoreRelatedApril M. Rodriguez. Professor Heaton. Engl 1301. 04/19/2017.1370 Words   |  6 Pages04/19/2017 The Obama Presidency Although the United States has been regarded as having dominant world power amongst other nations, the truth lies far from its holdings. During the George W. 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Banning Violent Video Games On Children - 1545 Words

Banning Violent Video Games A child is killing police officers. A teenager is hiring prostitutes to potentially kill them. He is using weapons such as guns, chainsaws, and knives to kill and commit horrible crimes. Thousands of children and teens participate in these actions daily. How? Violent Video games such as Doom, Call of Duty, and Grand Theft Auto are just a few of the games that are full of these awful actions. The Harvard Mental Health Letter states, â€Å"The Pew Research Center reported in 2008 that 97% of youths ages 12 to 17 played some type of video game, and that two-thirds of them played action and adventure games that tend to contain violent content† (Violent...Young People 1). Another investigation showed that over half of the games the ESRB rates contain violence, and over 90% of those games are evaluated acceptable for people over the age of 10 (Violent...Young People 1). These violent video games contribute to aggressive behavior, bullying, and rec ently spotlighted school shootings. Many believe these games should be banned for children and teens. Critics say that these games give adolescents a way to vent out their anger and frustrations in a safe environment and that there is research to prove violent video games have no effect on normal children. Because they are harmful, video games that promote violence should be banned in regards to children and youth. The first and most important reason video games should be banned for children is theShow MoreRelatedRegulating Violent Video Games998 Words   |  4 PagesRegulating Violent Video Games Introduction: I. A. Whose place is it to deal with the problem? 1. Parent should censor their children. 2. Why parents should censor children. 3. The possible result if our children are not censored. II. A. Should the Government regulate violent video games? 1. 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The Eugenics Movement During The 20th Century - 1339 Words

Elements of the American Eugenics movement acted as models for the Nazis, whose radical interpretation of the movement lead to the Holocaust (Dolan DNA Learning Center). Eugenics is simply the controlled reproduction of individuals with â€Å"good† genes and discouraging those who have â€Å"bad† genes against reproduction (Dolan DNA Learning Center). Many Eugenicists lobbied for social legislation to keep racial and ethnic groups segregated. They also sought to restrict immigration and sterilized those who were â€Å"genetically inept† (Dolan DNA Learning Center). Eugenic ideology was deeply embedded in American popular culture during the 1920s and 1930s (Selden). The proponents of Eugenics were the best and brightest of civic reforms and professional leaders (Platt). The Eugenics movement in America was a national shame; from its origins, overall purpose, supporters, and its policy influences. In order to understand why the Eugenics movement gained a strong fol lowing during the 20th century, one must understand the movement’s origins and general purpose. Eugenics can be traced through social and scientific origins. Eugenics was established after a turbulent era in American history (Allen). American industry was growing rapidly; there were more Americans leaving rural areas for life in the big city (Allen). Social Darwinism was a movement that was attempting to explain social and economic inequalities (Allen). Eugenics offered a solution to the rapidly growing problem of the poorShow MoreRelatedGattaca Essay1235 Words   |  5 Pagesis ingrained with eugenics, evident by the clear institutionalized discrimination. Eugenics is a set of beliefs and practices that aim at improving the genetic quality of the human population. Eugenics is not a â€Å"new† concept, people have been discriminating based on looks ever since prehistoric times. 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Based in the ideas of Charles Darwin, the theory of eugenics came about. During its time, it was embraced almost unanimously thro ughout the world. This theory had very few objectors to the practice of eugenics. But what is eugenics anyways? Why was it poplar exactly? And what were its impacts on the world we live in today? Eugenics is a theory that had many different reasons for being popular, and many differing impactRead MoreEugenics And The Eugenics Movement1559 Words   |  7 Pagespaved with good intentions; this clichà © quintessentially describes the eugenics movement. Eugenics is the controlled reproduction of individuals; the main focus of eugenics is to isolate â€Å"good† genes from â€Å"bad† genes (Dolan DNA Learning Center). The main goal of Eugenics is to create a higher quality human race (Dolan DNA Learning Center). This movement became the center of which the twentieth century orbited around. The movement swayed numerous significant policies, which were implemented within theRead MoreEugenics And The Eugenics Movement1530 Words   |  7 Pagesthat was paved with good intenti ons†; this clichà © quintessentially describes the eugenics movement. Eugenics is the controlled reproduction of individuals; the main focus is to isolate â€Å"good† genes from â€Å"bad† genes (Dolan DNA Learning Center). The primary goal of Eugenics is to create a higher quality human race and became the center of which the twentieth century orbited around (Dolan DNA Learning Center). The movement swayed numerous significant policies, which were implemented within the UnitedRead MoreDarwin and History1162 Words   |  5 PagesGerman in 1868 and translated into English in 1876. Haeckel would confront what Darwin had eluded in the Origin with distinct social and political predispositions and influences. To fully understand the development of German Darwinism, the 19th century German ethos must be closely examined. Crucially, â€Å"Darwinismus† (Weindling, 1989, p. 311) matured simultaneously with the unification of Germany in 1871. The transformation of Germany into a politically ‘unified’ nation would have a deep influenceRead MoreWorld War II : The Idea Of Creating A Master Race1588 Words   |  7 PagesDuring World War II the idea of creating a â€Å"master race† was a large goal that was in the minds of the Nazi’s, but this fact is quite common knowledge to many. Whether people know the idea through knowledge of Hitler’s reign committing genocide during the Holocaust, or by knowing his want for blonde hair and blue-eyed citizens. While many know these facts and beliefs, there are still the individuals whom do not know the name behind this social movement, or part of the history and current practicesRead MoreEugenics : The And The Pursuit Of Happiness1365 Words   |  6 Pagesthis period of time is considered â€Å"Eugenics†. Eugenics can be seen as a reasonable, and fair thing to do. However eugenics is now seen as an unreasonable, vicious and corrupt thing to do. Eugenics is still a problem that America daily; now it is just classified in a different way. The word Eugenics comes from the Greek roots for good and origin, or â€Å"good birth† therefore it involves applying genetics for the purpose of improving the human race. The term eugenics was first used by Francis Galton,Read MoreThe Eugenics Movement Essay1541 Words   |  7 Pagesstarted a movement known as â€Å"The Eugenics Movement.† The idea of eugenics was eventually picked up by Germany, China, Peru, India and Bangladesh. The movement is still in effect till this day; however, it is not as prevalent as it once was. The beginning of the Eugenics Movement all started at Cold Spring Harbor, New York. The United States coined the term Eugenics from Great Britain in the early 1900s. In the year 1910, a man by the name of Charles B. Davenport founded the Eugenics Records OfficeRead MoreThe Human Perception And Distinction Between Gender And Culture1963 Words   |  8 Pagesthought have often contributed to overhauls of the human perception and distinction between gender and culture. Consequently, scientific revolutions have also triggered sociopolitical movements, which have had negative and positive connotations on culture and society. This overhaul in scientific thought began in the 19th century with naturalist Charles Darwin and his theory of Darwinism. Darwinism states that animal species continually evolve through the complex processes of natural selection and those

Integrated Community Sustainability Planning †MyAssignmenthelp.com

Question: Discuss about the Integrated Community Sustainability Planning. Answer: Introduction Ochre Restaurant is a high-end catering company that is located is the City of Cairns, Australia (Ochre, 2017). The company is highly awarded given its quality and unique products and services, and currently operates in most parts North Queensland (Cairns, Port Douglas and Palm Cove). Apart from its exceptional cuisines, the restaurant also offers modern conference facilities, host any corporate event, amazing wedding receptions among other special events. The company is in need of a comprehensive design and implementation of an Integrated Marketing Communication strategy to address its present related challenges. For instance, the company is facing direct and increased competition from other well-established restaurants in Cairns. These competitors have employed comprehensive marketing campaigns that are increasingly attracting the attention of other consumers in market (Ochre, 2017). Such competitive rivalries if not adequately mitigated is likely to influence Ochres targeted consumer loyalty. This is because consumers in Cairns are being exposed to varied information and messages on the related services in the market. Ochre must therefore embark on an effective brand awareness campaign and a detailed IMC strategy. This will enable Ochre to reach to its targeted consumer bases, influence and retain their loyalty (Ochre, 2017). Consequently, this report has included an Integrated Marketing Communication (IMC) Plan that will help Ochre to increase its brand awareness by 20% in the Australian market. The IMC Plan will include various communication objectives, the companys segments and target markets, positioning and communication strategies, and the projected budget among other important metrics. Ochre is currently facing direct competitions from other restaurants in Cairns. Some of these restaurants include the Vivaldis Restaurant, Tamarind, Temple of Tastes and Restaurant M Yogo. These restaurants offers relatively similar products and services, and are currently engaged in numerous marketing campaigns to attract and retain Ochres co consumers. Therefore, Ochre Restaurant aim at mitigating these competitive threats by devising relevant communication strategies that will converse its unique and diverse service and product offerings to the targeted consumers. This will include increased marketing campaigns aimed at sensitizing the target markets of Ochres unique banqueting experiences and strengthening its brand influence. Such initiatives are likely to increase consumption decisions and attract more customers to the company. Analysis of the target market Ochre Restaurant generally appeals to an expanded target market that include households (family dining) in the City of Cairns. Most of these families are looking for exciting dining experiences and Ochre Restaurant promises the ultimate feeling of enjoyment. Ochre also targets individuals with special dietary requirements with specially crafted native ingredients. Ochre further targets the youthful generations with its delightful and modern exciting cuisines. Indeed, the companys exquisite dishes are savouring further explaining why this target group is relevant. The company also targets corporate events given that it has some of the best catering services in North Queensland. The restaurant has a competent team of planners, and therefore, corporate entities can be sure of unique and truly memorable experiences. Lastly, Ochre targets wedding events with its quality wedding planning and catering services. According to Kotler (2011), consumer brand awareness refers to the characteristic ability of an individual consumer to recall and establish a particular brand. Research by Belch Belch (2004) further connects brand awareness to the companys brand symbol, name and logo among other important facets. Consequently, to shape a strong brand awareness campaign, Ochre must ensure that its consumers can articulately comprehend its diverse brands. Specifically, there must be a clear description of the products and services that are being offered by Ochre to differentiate them from those offered by other market players. Ochre has a well-established business connection and adequate market experience in Cairns. However, there is an inherent need for the company to increase its consumers through brand awareness of its varied products and services. Therefore, to pass relevant information to the targeted audience, Ochre must embark on a well-organized marketing campaign that will be based on simple and general communications about the restaurant. Undoubtedly, increased brand awareness will help Ochre to establish a strong brand equity and name in a market that is increasingly becoming competitive. When the companys products are repeated frequently, the target consumers will be able to easily recall in their memories. Therefore, according to Roberts et al. (2011), effective brand awareness campaign should utilize the concept of buyers psychological processes of recognitions. Specifically, brand awareness will help Ochre to elicit certain emotional attachment towards its products. This will be attained through a comprehensive feedback program that will be used to gauge the consumers level of partiality and awareness for Ochres products and services (Luthra, 2015). The feedback program will also help Ochre to address various issues or feelings that may arise from the customers varied responses. Such programs will further help Ochre to continue with its communication as an appealing entity that resonate well with its consumers (Morecroft, 2015). Moreover, Ochre plans to market itself as a company that cares for the ultimate satisfaction of its customers (Broderick Pickton, 2001). This is a very important strategy that will differentiate it from its close market competitors in Cairns and beyond. As such, in its awareness campaigns, the restaurant will continue to communicate its distinctive dining experiences and identify some of its exclusive selling points based on the perception of the target consumers actions, insolences and personal inclinations. Ochres consumer awareness will be attained through the use of the companys website and other social media sites such Twitter. These platforms will help the restaurant to establish consumer preferences and aggregate diverse suggestions on brand improvement and supply. Correspondingly, through these social media sites, Ochre can effectively communicate its commitment towards superior and quality provision of products and services. Brand awareness will significantly influence the probability that Ochre dining experiences will be considered by locals in Cairns and from other parts of Australia. Majorly, the company relies on its exquisite services to increase its brand awareness. Therefore, psychologically, Ochre Restaurants superb services and products generates strong awareness among consumers who have an increased inclination to dine at the restaurant. Ochre Restaurant marketing communication objectives Ochre derives most of its marketing objectives from Hierarchy of Effects Model stipulated in the figure below. According to this model, consumers purchase decisions are mostly determined by various cognitive, emotional and interactive phases. Such phases include the inherent need to increase brand awareness, information about product and services offered, taste, inclinations, belief and ensuing consumption. Based on this model, Ochres primary marketing communication objective is to increase its brand awareness and power in Cairns and other parts of Australia (Madhavaram et al., 2005). In general, some of Ochres long-term marketing communication objectives include: To create a general brand awareness of Ochre Restaurant among the targeted consumer base To gauge the targeted consumers level of preferences and probability of purchase To establish a strong relationship with the targeted consumers by offering them splendid products and services To escalate the overall companys sales and maximize its profit margins These marketing communication objectives will help Ochre to stay focussed on attaining its overall organizational objectives. Similarly, these objectives provides Ochre with a comprehensive yardstick for gauging the companys perceived successes and failures during the implementation of this integrated marketing communication plan. Ochre Restaurant Brand Positioning Ochre Restaurant aim at attaining brand loyalty among its target consumers. The company will achieve this by convincingly communicating the perceived benefits of its products and services. Ochre will also establish a brand personality that will capitalize on the consumers behavioural profiles and resonance with the companys products. According to Kliatchko (2005) brand personality refers to diverse sets of consumers thoughtful and associative features that relates to a specific brand name. These features can significantly shape individual perceptions about Ochres products and services as they are based on the alleged functional benefits and market performances of the brand name. Similarly, Morgan et al. (2014) describes brand personality as benchmark upon which a company like Ochre can shape their consumers views and establish a theoretical concept about the products and services. Ochres message strategy aimed at strengthening its brand positioning will be that of the companys inherent ability to satisfy the varied needs of all its identified consumer segments. According to Nazari (2016), an effective brand positioning should be able to convince the targeted consumers that the company satisfy all of their normal, physical, social and ego needs. Ochre will differentiate itself from its close market competitors through brand positioning and awareness campaigns that will help in communicating the companys unique and amazing customer dining experiences. Such messages aim at portraying the company as customer-centred with services and products that are exclusive are exclusively geared towards attaining customers fulfilment (Chaudhuri and Holbrook, 2011). Ochre will base its brand positioning on the concept of brand personality given that the company stresses majorly on sincerity, excitement, competence, sophistication and ruggedness. Ochre will strive to make sure that its consumers can effectively relate to the exciting and wholesome dining experiences to further increase its brand awareness and popularity (Chaudhuri and Holbrook, 2011). Also, Ochre plan to make its targeted consumers to perceive its brand name as sincere by making them feel satisfied with the companys services and products. This is aimed at increasing the probability of first time and repeat purchases given that the consumers shall have positive personal perceptions and attitudes towards Ochre brand. Therefore, Ochre must strive to enhance its relationship with the consumers and ensure an emotional satisfaction that will ultimately influence purchase intentions. Such emotional bonding with Ochres brands (illustrated in the figure below) is very instrumental in ensuring the companys market successes. Presently, based on the brand personality framework and on other important analyses, Ochre Restaurant would score highly on areas such as sincerity, competence, excitement and ruggedness (Marin, Ruiz Rubio, 2009). Notably, Ochre will still use celebrities in Cairns to further help in strengthening its brand personality and credibility. Such marketing initiatives will help Ochre to achieve emotional and symbolic resonance within its projected consumer bases. Some of these notable celebrities that Ochre will use will include Australian models and business personalities, athletes and media personalities among other important personalities. Ochre Restaurant Creative Strategy One of the creative strategies that Ochre will develop is an informational or rational appeal that will be incorporated in its campaign messages. Such appeals will aim at resonating with the consumers values and attitudes and will also shape their ultimate purchase decisions. Rational appeal majorly aim at eliciting the consumers views, feelings and behavioural reactions towards the companys dining experiences. According to Marin, Ruiz Rubio (2009), this kind of creative strategy escalates product involvement and timbre with the consumers value systems. Another important creative strategy that Ochre will use is the transformational appeal that will specifically aim at resonating with the consumers emotions. As such, Ochre will ensure that its campaign messages incorporates various emotional dimensions about its dining experiences. For example, Ochre will advertise its wedding planning services as glamorous and amazingly cute as this will attract couples who would wish to make such events to be as successful and memorable as possible. According to Lando (2014), his kind of creative appeal mainly aim at satisfying ab individual consumers sense of identity and form a formidable psychological connection with the companys brands. Ochre Restaurant will instigate an all-inclusive and a harmonised Integrated Marketing Communication campaign to increase its competitive advantage in the Australian food and hospitality industry. Ochre will implement the IMC plan through various communication channels that will combine traditional and relatively modern passages (Syed Alwi et al., 2016). The identified communication channels will help Ochre to effectively communicate its brand positioning among other important brand awareness messages to its target consumer bases. From the competitor and target market analysis, various strategies and communication channels have been identified and will be implemented as part of Ochres IMC plan. The identified marketing channels will be used to influence the purchase or consumption decisions of the targeted consumers. These channels will help Ochre to create a loyal customer base through the convincing messages that will be delivered through such mediums. Therefore, the following are some of the communication channels that Ochre will be using to push the companys diverse product and service messages to the target consumer bases. These communication channels will also augment Ochres brand awareness campaigns and influence subsequent consumptions. Essentially, the use of the subsequently stipulated communication channels will enable Ochre to communicate its increase commitment and ability to provide superior value to its consumers. Some of the channels will also include options for contacting the company back in case of any inquiry and providing possible feedbacks (Celuch, 2017). Promotional events and experiences Ochre will organize various promotional events in in the city of Cairns, Port Douglas and Palm Cove. This will include sampling some of Ochres exquisite dishes in various parts of North Queensland and allowing the public to taste and make important suggestions. Ochre will also occasionally hold selected wedding events at subsidized costs to attract and retain consumers attention and trust. Besides, the company will occasionally introduce coupons to lucky customers who will be treated to beautiful dining experiences. Ochre will also occasionally plan, organize and sponsor an eating extravaganza at Palm Gove. Various promotional flyers will also be issued in the streets of Cairns especially during rush-hours to ensure that the messages about the restaurants wonderful services spread as far as possible. Ochre will also use various celebrities in Cairns such as Christine Anu (actress) to increase its publicity. Notably, the company will direct a considerable amount of investment towards these promotional events to rapidly increase the companys brand awareness in Cairns and other parts of North Queensland and Australia. In addition, Ochre will introduce a customer loyalty program that will include issuing cards to customers who have been loyal to the company. The loyalty program will enable these customers to earn loyalty points that can be redeemed for special dining experience every time they visit Ochre Restaurant. This aim at influencing the targeted consumers to become loyal to Ochre so as to enjoy similar benefits. Ochre will use various print ads such as the weekly City of Cairns pulse magazines to advertise its brands to the targeted consumers. The restaurant will also issue various promotional flyers and fridge stickers across North Queensland (Syed Alwi et al., 2016). Such flyers will specifically display Ochres special offers and briefly explain the companys unique selling prepositions. Ochre will also advertise its amazing dining experiences through popular health and lifestyle and family magazines in Australia. Ochre will also use billboards located in strategic places such as next to train and bus stops in the city of Cairns. The company will also market its products and services through local radio and TV stations to reach to an expanded market base Using direct email and social media sites Ochre will effectively utilize its online presence to amplify its brand awareness campaigns. This will specifically be achieved through social media sites such as Facebook and Twitter among others. Directly emailing the companys products and service offerings to the targeted consumers will also help Ochre to further augment its marketing campaigns. Such emails will also include special links to the companys various social media pages. The use of Facebook and Twitter will help similarly Ochre to access youthful consumers who are very familiar with such platforms Ochre will develop a distinctive smartphone application that will be used to automatically send short text messages on the companys various promotions to the companys present and targeted customers. This application will amplify Ochres efforts of providing value to its consumers and ensuring timely communication of all its upcoming special events (Syed Alwi et al., 2016). The application will help Ochre to increase knowledge and awareness about its brands within the target customer bases. Ochre will use its official website to disseminate important product and service information that will be crucial in facilitating its brand awareness campaigns. This will include vital information on the companys rich history of quality performances among other essential communications. Ochres website will also include contact information and links to the companys various social media sites. According to Lando (2014), companies websites are very crucial in communicating vital information about the company to the present and prospective consumers. Ochre Restaurant will encourage its existing customers to refer friends and close family members by offering them discounted dining rewards. The company will also rely on its present customers to be its brand ambassadors by encouraging them to spread the information about Ochres products and services. Ochre will also encourage its present customers to occasionally check the companys social website for any new information and refer friends and associates to such platforms. Management of IMC Plan Budget at Ochre Restaurant Undeniably, Ochres CEO and owner (Craig Squire) has invested huge amount of money on advertisements. Therefore, there is an inherent need of effective budgeting plan that take into consideration marketing objectives and transparency in expenditures. Ochres finance and marketing managers (Carley) will often be required to clearly clarify to the CEO how every cash allocated for advertisement is spent and possible deficits that may occur. Ochres finance management department will be made up of a team of chartered accountants who are well-versed with various relevant programs such as MS Excel spreadsheets and MS Project. Such programs will enable the team to account for the allocated advertisement expenditure and attain other stipulated organizational objectives. Effective expenditure will facilitate the marketing campaign and ultimately result into more customers at Ochre and expanded profit margins. Ochre will partner with other important partners in communication to facilitate the implementation of this IMC Plan. Effective implementation will significantly increase the impact of Ochres marketing campaign messages directed to the targeted consumers. Ochres owner will regularly assess and review how the contracted communication partners work to ensure compliance with the companys marketing objectives. Some of these partners will include website designers to improve Ochres official website, PR and Events agencies to facilitate relevant activities and competent accountants. Other partners will include graphic and interior designers, celebrities and photographers who will be tasked with different activities. Ochre will conduct a comprehensive evaluation of the IMC Plan every three months to establish the success of the implementation and effectiveness of the strategy towards attaining maximum customer satisfaction and brand fidelity. The first evaluation procedure will involve a careful scrutiny of Ochres internal sales records. This will be used to show whether the IMC Plan had any significant influence on the firms sales figures and other performance levels. Ochre will also assess its cost balance sheet to gauge whether the company recorded any significant increase in profit margins. Ochres owner will also need to justify the companys advertisement budget. This will be attained through comparing the stipulated marketing objectives against actual performances. According to Fill (2005), such comparisons are necessary in justifying whether the amount directed towards the implementation of the IMC Plan is reasonable. Ochre will also conduct a short manual survey on the number of new customers visiting the premises. Subsequently, surveillance cameras that are installed at various strategic locations in the company will be assessed to establish the real customer demographics against the targeted number. Ochre will also determine whether the information on market penetration is accurate through various data mining activities in the companys website (Hair, 2007). Such data mining activities will also establish whether the company is fulfilling various customers preferences. Lastly, a comprehensive audit of the identified marketing communication channels will ascertain whether Ochre is meeting the specified objectives. Conclusion Undeniably, if effectively implemented, this IMC Plan can help Ochre to successfully attain the postulated marketing objectives. Ochre, just like any other company seeks to maximize its profit margins and attaining competitive market advantage. This IMC Plan is based on customers preferences and satisfaction, and if implemented effectively can maximize the desired impact. The IMC Plan further aim at helping Ochre to reach its target audience with their anticipated product and service messages in a well-choreographed intention to establish customer loyalty. The company will achieve most of its marketing objectives by maximizing on the Hierarchy of Effects Model to capture the mental attention and awareness. Ochre will also strive to satisfy the varied quality wants of their clients to capture and retain their loyalty. In essence, the provision of superior quality value and maintaining brand loyalty is a competitive edge that Ochre intends to maintain. References Belch, G. E., Belch, M. A. (2004).Advertising and Promotion: An Integrated Marketing Communications Perspective,(6 Th. New York: NY: McGraw-Hill. Belch, G., Belch, M., Kerr, G,. Powell, I. (2012) Advertising: An Integrated Marketing Communication Perspective. Sydney: McGraw Hill. Broderick, A., Pickton, D. (2001).Integrated marketing communications. Financial Times Prentice Hall. Celuch, K. (2017) How the customer feedback process contributes to perceived customer orientation and affective commitment in the higher educational service context, Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior,29, p.24. Chaudhuri, A. Holbrook, M.B. (2011) The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty, Journal of marketing,65(2), pp.81-93. Contractor, F. J., Kumar, V., Kundu, S. K., Pedersen, T. (Eds.). (2010).Global outsourcing and offshoring: an integrated approach to theory and corporate strategy. Cambridge University Press. Fill, C. (2005). Marketing Communications: Engagement, Strategies and Practice, (4th ed.). Prentice Hall Financial Times. Hair, J.F. (2007). Knowledge Creation in Marketing: The Role of Predictive Analytics, European Business Review, 19 (4), 303-315. Kaufman, I., Horton, C. (2014).Digital marketing: Integrating strategy and tactics with values, a guidebook for executives, managers, and students. Routledge. Kliatchko, J. (2005). Towards a new definition of integrated marketing communications (IMC).International Journal of Advertising,24(1), 7-34. Kotler, P. (2011).Kellogg on branding: The marketing faculty of the kellogg school of management. John Wiley Sons. Kotler, P., Keller, K.L., and Burton, S. (2009), Marketing Management, (1st ed.). NSW: Pearson Education Australia. Lando, A.L. (2014) The critical role of crisis communication plan in corporations' crises preparedness and management, Global Media Journal,7(1), p.5. Luthra, G. S. (2015). Integrated Marketing Communications Plan. Madhavaram, S., Badrinarayanan, V., McDonald, R. E. (2005). Integrated marketing communication (IMC) and brand identity as critical components of brand equity strategy: A conceptual framework and research propositions.Journal of advertising,34(4), 69-80. Marin, L., Ruiz, S. Rubio, A. (2009) The role of identity salience in the effects of corporate social responsibility on consumer behaviour, Journal of business ethics,84(1), pp.65-78. Morecroft, J.D. (2015) Strategic modelling and business dynamics: a feedback systems approach. John Wiley Sons. Morgan, L., Paucar-Caceres, A. and Wright, G. (2014) Leading effective global virtual teams: The consequences of methods of communication, Systemic Practice and Action Research,27(6), pp.607-624. Murphy, I. (2009). Strategies and Resources for Integrated Community Sustainability Planning in St. Pauls, NL. Nazari, A. (2016) Developing a Social Media Communication Plan, InStrategic Integration of Social Media into Project Management Practice(pp. 194-217). IGI Global. Ochre (2017) Restaurant and catering services. Retrieved from: https://ochrerestaurant.com.au/ Roberts, G., Brannaman, R., Merrill, Z., Wilson, K., Schwendeman, S. (2011). Integrated Marketing Communications Plan. Syed Alwi, S.F., Nguyen, B., Melewar, T.C., Loh, Y.H. Liu, M. (2016) Explicating industrial brand equity: Integrating brand trust, brand performance and industrial brand image, Industrial Management Data Systems,116(5), pp.858-882.

Liberty Vs. Community Essays - Political Ideologies,

Liberty Vs. Community The distinctive attributes of our democracy have been individual liberty since the independence of America came about in the seventeenth century. No other aspect is so significant to Americas reflection of itself. Such freedoms and rights are the sole causes of impacting events in our nation, from new European settlers to the construction of our Constitution. However, the argumentative standpoint of political theorist Alan Brinkley points out that although such liberty has been central to our history and basic to our political and social system. They have not been the only forces shaping our public world. At least equally important, through most of American history, has been the idea of community (p. 87). The entire concept of liberal philosophy is based upon the liberal and conservative standpoint. The liberal point of view correlates with communitarianism. The Democratic Party would be the closest political group associated with this standpoint in particular. This concept is centralized around social capital and wealth redistribution. Many contemporary communitarians consider community and localism to be hand in hand. Their beliefs are that such gatherings as the neighborhood church, PTA, Little League, and the local bowling league are the root of civic vitality. The controversy that lies within the idea of social capital is whether or not people are truly concerned about forming a community. Are people going to bother joining the local PTA or other random gatherings for the sole purpose of community benefit? Brinkley opinionates that it is the voluntary associations that brand it feasible for individuals to interlace themselves into a commonwealth. Brinkley points out two sides of the communitarian view. One viewpoint is that there is a common link between the local community and the nation. They foresee community interaction and social reliance consequent from local civic life. Which thereafter emanates into a plentiful political community. On the contrary, other communitarians, foresee no corresponding links. They claim that the danger to community is not only incessant individualism, but also excessive centralization. This correlation contradicts the other communitarian point of view in that instead of linking with the nation, they see the community as opposing it directly. Another additive to the liberal standpoint of liberalism is wealth redistribution. This would be the distribution of funds to society for a universal benefit. One easily recognized example of this would be FDRs proposition to bring America out of the Great Depression, the New Deal. These plans consisted of a variety of programs designed to socially reform the United States and replenish the economy. Examples of this agenda were programs such as the WPA, CCC, and Social Security. The entire concept of wealth redistribution is centered on the idea of equality when it comes to funds. The Democratic Party, and therefore communitarians, strives to make America as balanced as possible. They basically are looking to disperse wealth, rather than have a small group of people that have nearly all of the money in America. For example, the amount of riches owned by Bill Gates is enormous and unjust to society. Such wealth should be equally apportioned throughout our nation, rather than in one individual bank account. The conservative standpoint of liberal philosophy consists of a more individualist view. This type of perspective closely associates with the Republican Party. Whereas, the communitarian outlook focuses more on the us, conservatives choose to focus on the me. That is, importance lies on the amount of wealth generated by an individual person. Social Darwinism is a main focal point of the conservative outlook on Liberalism. This concept relies on the application of Darwins idea of natural selection to society. In simplest terms, its survival of the fittest. Every man is responsible for himself. This, of course, contradicts the liberal side, which looked to distribute wealth. Republicans believe that order is a necessity for freedom to be obtained. Lassez Faire Capitalism is yet another strong outlook of the Conservatives. This concept revolves around a hands off society that would develop through strength and competition. Such a competitive and individualistic lifestyle is ideal to Republicans. It allows them to generate as much wealth as possible, and sets up a free market for them to thrive on. Political Theorist Alan Brinkley gives a detailed account